Free SEO checklist: is your website ready for promotion? (200198)

The site design is complete, the programmers have done the layout, all that remains is to complete the last step - check all the site parameters to avoid unexpected problems and ensure that you receive traffic. Website promotion is an important stage, and its success largely depends on the well-coordinated work of programmers and SEO specialists.

Often, when launching commercial projects, for example, online stores, mistakes and shortcomings are made, which subsequently lead to financial losses and damage to reputation. For example, the absence of Yandex.Metrica does not allow collecting statistics, an incorrectly configured backup system can cause data loss, and incorrectly specified contact information complicates communication with clients. Let's consider all the important points in order.

Although no one can guarantee 100% success in launching a project, using an SEO checklist will help you quickly identify errors and make the necessary adjustments.

1. Closing indexing

At the development stage, it is important to close the site from indexing to avoid empty pages and temporary files from appearing in search results. After completing the work, you need to remove these restrictions and check the robots.txt file. If it says disallow: /, this means that indexing of the resource or parts of it is closed.

Be sure to indicate the main host of the site, even if there are no additional domains. If this is not done, search engines can determine the main mirror of the site on their own, which can lead to duplication of content with different spellings of the site address.

2. Placement of headings

Preparing a site for promotion includes checking the correct placement of headings:

X1 - This is the most important heading. It is placed at the top of the page, made the largest and used only once on the page. This tag is important because it helps search engines determine the relevance of a page to a query. Include key phrases in the H1 tag.

H1 header through the eyes of users:

And the same headline through the eyes of search engines:

X2 — the recommended number on the page is up to 3. A larger number may reduce its significance for search engines. It is advisable that the key phrase be at the beginning of the tag or immediately in it.
Idk — has a slight impact on search results, it is recommended to use up to 5 pieces.

3. Filling out meta tags: , <description></h2><p>Correctly setting the Title and Description meta tags is an important stage of SEO testing of the site. These tags are filled in after collecting the semantic core and are adjusted as the site progresses. Sometimes even minor changes in meta tags can help a page get into the TOP 10 of search results.</p><p>The Title tag plays a key role in SEO, as it often forms the title of a snippet in search results. However, it is not guaranteed that it will be used in the search. In some cases, search engines may select text from H1, H2 or H3 tags.</p><h2>4. Checking site content and marketing tools</h2><p>When checking a website for SEO, you need to pay attention to the following aspects:</p><ul><li>Legal information (address, details, telephone, email), which will increase confidence in your site.</li><li>Contact details and operating hours, if applicable - place a map.</li><li>Catalog of goods or services with descriptions and photographs.</li><li>Up-to-date price list and other important data, such as news or useful information.</li><li>Terms of payment, delivery and other advantages of the company.</li><li>Promotions, sales and bonus programs.</li></ul><h2>5. Having a 404 page</h2><p>If the request leads to a page that doesn't exist, it's important to set up your 404 page correctly. This will help keep the user on the site by inviting him to go to other pages, such as the home page or directory.</p><h2>6. Correct display of the site on all browsers</h2><p>Check how the site displays on different devices and browsers. It is also important to make sure that the site looks correct on monitors with different resolutions to avoid moving elements or problems with forms, which can negatively affect the reputation of your resource.</p><h2>7. Feedback forms</h2><p>Online consultants, such as Jivo-site or Yandex.Dialogues, will help organize communication with users and increase the number of requests. Place feedback forms in accessible places on your site to improve customer interaction.</p><p>Using this checklist, you can quickly set up your website for successful promotion in search engines. If you need additional help, you can contact the SEO studio “SEO COMPUTER” with any question by email info@seo.computer.</p><p>ID 4509</p> </div> </div> </div> </section> <section id="consultation" class="py-5"> <div class="container"> <div class="form-bg-gradient bor-r-20 my-3 p-4 p-md-5"> <div class="head-title-white text-center">Send a request and we will provide a consultation on SEO promotion of your website</div> <form class="form row my-3 justify-content-center gy-2 needs-validation" id="form-consultation" action="https://seo.computer/form" method="post" novalidate=""> <input type="hidden" name="form_name" value="Отправьте заявку и мы бесплатно Блог"> <input type="hidden" name="_token" value="IlXAUiBCCdr1ytuCIdKmMSNhJ1rvyICsfj2Ufsvc" autocomplete="off"> <div class="col-12 col-xl-3"> <input type="text" name="name" class="form-control form-padding rounded-5" placeholder="your name" required=""> </div> <div class="col-12 col-xl-3"> <input type="tel" name="phone" class="form-control form-padding rounded-5" placeholder="Phone number" required="" maxlength="18"> </div> <div class="col-12 col-xl-3"> <button type="submit" class="btn btn-send btn-light form-padding rounded-5 w-100">Send</button> </div> <div class="col-12 col-md-12"> <div class="text-center"> <a class="text-decoration-none text-white fs-14" href="https://seo.computer/policy">By submitting an application, you agree to the privacy policy</a> </div> </div> </form> </div> </div> </section> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": ["Article", "BlogPosting"], "@id": "https://seo.computer/en/blog/free-seo-checklist-is-your-website-ready-for-promotion#article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://seo.computer/en/blog/free-seo-checklist-is-your-website-ready-for-promotion" }, "headline": "Free SEO checklist: is your website ready for promotion?", "name": "Free SEO checklist: is your website ready for promotion?", "description": "Free SEO checklist: is your website ready for promotion?. 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