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In this interview, the head of an SEO agency shares his experience and views on the current state of the SEO industry. We will discuss the most important aspects of SEO promotion, as well as what to expect in the near future.
00:00:00 – Introduction and introduction to the expert 00:01:00 – Introducing an SEO expert and sharing his journey into the SEO business 00:04:44 – What is SEO and why is it important for business? 00:06:39 – Is it necessary to adapt the site to the requirements of all existing search engines? 00:08:22 – How are query trends distributed throughout the year between mobile and desktop traffic? 00:10:38 – Main criteria and checklist of factors influencing website ranking 00:14:14 – Do all businesses need a website for promotion and sales? 00:19:43 – How to choose between SEO and contextual advertising: when to launch a campaign in Yandex.Direct and when to focus on SEO? 00:22:05 – How to calculate the cost of a lead from SEO? 00:24:21 – What is end-to-end analytics and how does it help with SEO? 00:25:20 – How does SEO affect secondary and subsequent sales? 00:27:24 – SEO is not the whole of marketing, but only one of the tools for promoting a business 00:29:26 – What is more profitable for small and medium-sized businesses: hiring an SEO specialist or working with an agency? 00:30:24 – How to choose the right SEO specialist for a full-time position? 00:31:50 – Why should you entrust website promotion to an agency? 00:34:16 – Why is it sometimes more profitable to hire an SEO specialist on staff rather than work with an agency? 00:37:27 – How to evaluate an SEO contractor: criteria for a good performer 00:44:55 – How SEO specialists can mislead their clients 00:48:01 – Competition among SEO agencies: how not to be afraid of competitors in business? 00:54:29 – How does an agency choose clients for cooperation: who is worth working with and who is not? 00:01:59 – SEO in the year: what is expected from SEO strategies in the future? 00:08:27 – Features of SEO optimization for starting promotion on the Russian market 00:13:00 – Mistakes when developing websites: a case study 00:14:50 – How the “KOD9” project encountered problems in the Russian market and what can be done would have been done differently 00:20:01 – Features of SEO promotion on YouTube: how does the video hosting algorithm work? 00:25:27 – How to promote a website in a narrow niche with low-frequency queries? 00:32:12 – How to scale a brand and improve the results of SEO promotion of the KOD9 project? 00:35:58 – What query will never be written by an experienced SEO specialist 00:36:27 – What to do if there is no semantics for the site, neither in width nor in depth? 00:37:05 – How to optimize a blog on VC to get to the top? How to combine SEO and content requirements? 00:41:43 – Formula for an ideal article: structure and content 00:43:28 – How search engines work with images on a website: tips for optimizing images
SEO promotion issues require an integrated approach, which changes taking into account current trends and technologies. Contact the SEO studio "SEO COMPUTER" for advice on all SEO issues by email info@seo.computer.
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