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SEO promotion of startups is often accompanied by various difficulties that are not always obvious at first glance. We highlighted several key features using the example of one project related to the implementation of startups and innovative ideas. Thanks to the use of effective techniques indicated in the article, we were able to significantly increase traffic to the site, attract new users and reach higher positions in search results.
More details about the case and examples of successful work can be found in our complete study on SEO for startups.
Our specialists pay great attention to the technical optimization of the site, after which they begin to work with the link mass. This comprehensive approach allows us to get to the top of search engines for key queries that are important to our client.
1) Comprehensive audit and elimination of technical errors. We conducted a detailed audit of the site, fixing broken links and eliminating errors that interfered with normal operation. For example, we solved the 404 error problem and eliminated problems with redirects (Permanent Redirect 301), which slowed down the site. We also optimized the mobile version by checking its display on different devices. This research requires not only time, but also thoroughness.
2) Elaboration of the Hreflang attribute. Using the Hreflang attribute to correctly display language versions of the site has become an important part of our approach. This allowed us to avoid duplication of content and improve the display of relevant versions of the site depending on the user’s language.
3) Development of a system for writing articles. For startups, content needs to be fresh, original and useful. We do not use rewriting, as this negatively affects search engine rankings. Our content writing process includes the following steps:
— 60% of the time is spent on developing the semantic core and drawing up technical specifications for the authors;
— 20% of the time is spent on internal optimization and working with website content;
— 10% is the purchase of links.
Before we start writing articles, we carefully analyze competitors' requests to create content that will truly interest our audience.
In addition, we focus on posting quality content on third-party resources, which attracts additional traffic. This allows us to receive 500 to 1000 unique visitors per month just through links.
When it comes to technical specifications for copywriters, we adhere to a strict schedule. Every month we publish at least 3 articles on current topics and 2 articles on client-specific topics that may not be as popular, but are still important. We also monitor the length of articles, selecting their size in accordance with the requests of competitors. Breaking long articles into several parts helps improve behavioral factors and increases the number of page views on the site.
4) Analysis of the header, menu, footer and listing of articles from competitors. We conducted a thorough analysis of these elements from market leaders, which allowed us to improve the navigation and content structure on our own website.
5) Bring your website to perfection. We paid attention to the technical part, semantic core and usability of the site, and also filled it with high-quality and useful articles. This is necessary in order to attract new audiences and turn them into regular visitors.
Only after this we began to increase the link mass, which helped to further increase our visibility in search engines.
If you need website promotion or have questions about SEO for startups, you can email us at info@seo.computer.
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