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Hello! In this case, we’ll tell you how we were able to effectively promote a car dealer’s website using SEO and get a significant increase in traffic in the first month. We'll also explain why SEO works better when combined with content marketing and which companies should use these two tools simultaneously.
A client approached us with a new website that was not SEO optimized and did not bring traffic from search engines. We quickly realized that to be successful, we would need to not only implement SEO promotion, but also include content marketing to enhance the effect.
After discussion with the client, we decided to start with basic SEO optimization to immediately get the first traffic, and at the same time include content marketing to further strengthen our position.
First, we needed to figure out what queries users usually use to search for cars. We conducted an analysis and found that the most frequent search queries contain the names of car brands indicating the region of purchase, for example, “station wagon” or “new model from the year.”
At the first stage, we collected more than a thousand queries that interested potential buyers. Instead of creating new pages for each request, we integrated keywords into existing pages, which gave a quick effect.
A technical audit of the site was also carried out, as a result of which we improved the structure, updated information about current promotions and added details, such as response time when filling out an application through the form.
After optimizing the first pages and making technical changes, we saw the first results in less than a month. Traffic grew from zero to 200 visitors per week, and there was an increase in positions, especially in the TOP 50.
Despite the fact that we did not immediately reach the top positions, the site's visibility improved significantly, which gave us confidence in further promotion.
After basic SEO optimization, we began to work more actively with content. We divided this stage into two areas: publishing materials on the website and on third-party platforms.
We chose the topics of the articles taking into account popular user requests, but also took into account the client’s wishes so that they reflected current trends and events in the automotive industry. For example, it was important to highlight the innovations in models with automatic transmission.
In addition, we created blogs that looked like personal accounts to increase user trust. This approach contributed to getting into recommendation feeds and increasing interaction with the target audience.
In the first months we published 15 articles and then continued to write 5 materials monthly to maintain interest and cover key topics.
To increase our coverage, we placed information about the client on popular catalogues, which helped us attract new users who use these services when searching for goods and services.
We also updated the semantic core by adding new key queries, which allowed us to attract additional target audiences and increase the relevance of content for search engines.
Over five months of operation, traffic grew to 1,828 visitors per month. This result was made possible thanks to the coordinated work of SEO and content marketing. Traffic began to grow in the first month, and by the end of the work, almost 65% of requests were in the TOP 50.
This growth was possible thanks to an integrated approach: high-quality SEO optimization, work with content and active placement on third-party sites improved the site’s visibility and increased its authority in the eyes of search engines.
In the future, we plan to expand the semantic core to promote new areas, such as car service and car maintenance, and continue to increase traffic.
Write to us at info@seo.computer with any questions and get advice or request a site audit.
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