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In a broad sense, external website optimization is the work of obtaining links to the promoted resource from other sources (blogs, forums, various Internet sites, platforms and thematic directories).
The mechanism is this: from the point of view of a search engine, each site that is in the index has a certain weight (authority level); each link from a donor site that is not blocked from indexing transfers part of its weight to the acceptor site; As a result, the acceptor site increases its own weight. The higher the weight (the higher the authority), the greater the chances of reaching the TOP 10 for the desired queries.
External SEO optimization of a website will be successful if you know the answers to the following questions:
At what speed should links appear?
What parameters should you check for donor sites?
What to do with outbound links (those that lead from the website you are promoting to third-party resources)?
Where to buy links? (and why can’t you buy them?)
How to get natural high-quality links?
Search engines track not only the quantity and quality of links; but also at what speed they appear. To achieve an increase (and not a decrease) in the ranking of an Internet site in search, follow two principles: a smooth build-up of link mass and a special approach to young sites.
Smooth build-up. Try to increase the number of links gradually, smoothly. If sudden jumps occur, the links that appeared during the “link explosions” will not only not work, but will also greatly harm external SEO optimization as a whole.
A special approach to young sites. Search engines do not trust young sites and quite often pessimize them. Therefore, you need to build links in small portions and only after three months of the web resource’s presence in the PS index. After a year, you can continue purchasing more actively.
Conclusion: build up your link mass gradually, do not give the search engine a reason to suspect you of criminal actions in purchasing links. And for young sites, generally start working with them no earlier than the third month from the moment of domain registration.
In each subject, in different competitive conditions, the requirements for parameter values differ. Therefore, we list only the parameters themselves.
Donor site trust. If trust is low, then the effect will be negative (as if your site also has low trust); The opposite is also true: if the donor site’s trust is high, it means that the search engine will think that your resource’s trust should also be high.
Relevance to the topic. Checked manually. And the closer the donor is to your topic, the stronger the link will be. You shouldn’t accumulate them from cooking blogs to the website of a construction company.
Spammed. This is an abundance of outgoing links on the site to low-quality and non-thematic resources. Links from spammed sites harm, not help, promotion.
Availability of AGS filter. The AGS filter applied to the donor is like a red traffic light during external optimization. In no case should there be links from such sites to the promoted site, because their presence contributes to a decrease in positions, and in many cases, to the imposition of a filter (Yandex Minusinsk, Google Penguin).
Donor TCI value. Demonstrates its authority from the point of view of Yandex. The thematic citation index (TCI) is determined by the sum of the weights of the donor’s external links, and the higher the TCI, the stronger (in a positive direction) the link from this donor will affect.
Presence of the donor in Yandex.Catalogue and the number of indexed pages in Yandex. Shows how useful a link from this donor will be for promotion in Yandex.
Participation in link exchanges. It is advisable that the donor does not participate in popular exchanges.
We recommend checking these and other donor parameters in the Chektrust service.
External optimization methods also involve working with outbound links (when the promoted site links to third-party web resources).
Carefully ensure that the weight of the site does not escape through them. It is generally advisable to include the rel="nofollow" tag for all of them: this way search engines will understand that there is no need to transfer weight to external Internet pages.
And feel free to delete “useless” links that could end up on your resource accidentally, along with plugins or spam. The following services will help you find them: Serpstat, Ahrefs, Majestic, LinkPad.
The simplest and most famous way is to buy links, which are divided into several types:
with daily payment,
postal (from blogs),
from articles,
eternal.
Popular services for buying links:
Do not buy links on exchanges.
Incoming natural links appear without our participation and it is extremely difficult to influence this process. But in order to increase the likelihood of their occurrence, it is important to improve your own website, that is, pay great attention to competent internal optimization, especially unique and useful content for users.
Another way to get natural (from the point of view of search engines) links is to register in directories. There are even special services through which you can automatically enter information about a resource into hundreds of such directories. But such external search engine optimization is ineffective: the site will appear not only in “good” lists, but also in outdated, blocked or filtered PS directories, for which you will have to pay in vain. If you still decide to use this method, then you should carefully select a service for such an automatic “run”.
It is much more effective to manually register in current “live” directories, which are carefully moderated. For example, .
Quite often, SEO optimizers influence external optimization factors with the help of links and signals in social networks, clicks on which are so valued by search engines. Their cost is minimal, and the effect is impressive, especially if purchased from popular groups or well-known profiles.
A couple of years ago, in the field of external optimization of Internet sites, such a direction as crowd marketing appeared. This is a sales promotion method based on searching for thematic resources where there is a discussion of the products you are selling, and posting tips, recommendations, truthful reviews and links that are useful to the target audience. The main difference between crowd marketing and banal spam is that you really help the person, give an expert recommendation, and only then establish a link to your resource. A story about a positive experience in purchasing and using a particular product has a much stronger effect on potential customers than, for example, standard booklets and leaflets.
Links are purchased from reviews, forums and social networks. Their cost is very high, but if you approach the purchase wisely, then the money will definitely be well spent. Using crowd marketing is especially useful for external optimization of online stores.
Crowd marketing services:
