Traffic growth by 30% in 5 months!
About the client:
Medical center with several specializations in Minsk.
Working time with client:
5 months.
Why contact us:
The company had already carried out SEO promotion with another contractor, but did not receive satisfactory results and decided to turn to us for help.
Tasks assigned to our team:
- Ensure a 15% increase in organic traffic by the third month of work;
- Ensure positive dynamics of positions for key queries.
Project progress:
- Initially, we compiled a semantic core for the site, including all the key queries by which the site should be found in search engines.
- At the same time, we developed a technical specification to eliminate errors in the site’s layout and handed it over to the programmers. Technical errors have been corrected and we have verified the execution results.
- The site had several pages without content, making them difficult to index. We created a task for copywriters, ordered texts for these pages, and after moderating them with the client, we posted them on the site.
- Blank pages were also found that search robots indexed but were not accessible to users. We found and hid them from indexing through the robots.txt file.
- There were no meta tags on the pages, which negatively affected the appearance of snippets in search results. We carried out work to optimize title and meta tags, and also introduced keywords from the semantic core and emoji to improve clickability.
- The site was not registered in popular regional directories, and it had low link mass. We have added the site to the main regional directories.
- At the same time, we began to build up our link mass using safe methods, including purchasing quality links.
- For more detailed monitoring, we have added the site to tools for analyzing positions and dynamics of SEO results.
Promotion results:
Despite the summer period, when there is usually a decrease in activity, an increase in organic traffic was recorded. The maximum traffic figures were achieved in the entire history of the site.
In addition, the conversion rate for organic traffic also increased, as narrower service requests that traditionally have a higher conversion rate reached the top.
Positive dynamics were also recorded in the average position of the site for key queries, which is an important indicator of work efficiency.
Thanks to our work:
- The average position of the site for promoted queries in search engines improved by 35 points in one search engine and by 16 in another;
- Organic traffic increased by 30.2% compared to before the start of promotion;
- The site's link mass was increased;
- Technical errors on the site have been corrected;
- Blank pages were filled with unique content.
If you have questions about SEO or other aspects of website promotion, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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