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We are faced with the fact that many customers confuse price and promotion value. In fact, the cost can vary, and it can be cheap even for 150,000 rubles, and expensive - for 15,000. This does not at all depend on the final results or profits that SEO will bring. Yes, of course, if the investment is justified multiple times, the price loses its significance. But at the initial stage, when you are faced with a choice among 10 offers with prices ranging from 30 to 140 thousand rubles, most customers immediately perceive 30 thousand as cheap, and 140 thousand as expensive. However, this is not always the case. Let's look at a simple example. Let's compare offers for a budget of 85,000 rubles from our agency and one competitor who uses a similar approach to pricing.
This is what comparisons of the scope of work look like, where the first number is the competitor’s proposals, and the second is ours:
At the same time, for a competitor, this is the minimum tariff, which does not include work on design, improving website conversion or in-depth analytics. To receive a similar offer with our scope of work, they will need to pay about 190,000 rubles. However, it is not specified how much time they will spend on the project. Everything is transparent with us - 85,000 rubles is approximately 110 hours of work, which is 770 rubles per hour.
Given the same budget, who offers expensive and who offers cheap?
Naturally, questions may arise about the quality of work. We achieve this by optimizing processes, correctly distributed team workload (without rush jobs and overtime, which minimizes staff turnover and increases productivity), multi-level control and many other factors. The same quality of work can vary in price by 2-3 times. Moreover, there are cases when services are resold by intermediaries with a 10-fold markup. We are confident in our quality, so customers have full access to our CRM system and can track the progress of work and project tasks at any time. We are always in touch and completely open, providing a guarantee of a refund of the advance payment for the first month of work: if the quality of our services does not suit the client, we roll back the changes on the site and return 100% of the payment received, without disputes or litigation. Over the years of work, there has not been a single case of return, as clients see our interest, motivation and volume of work. They understand that if they work with the site efficiently and in large volumes, the result will definitely be achieved.
Unfortunately, sometimes clients leave, but no one doubts the quality of the work done. Some return, and this is normal practice. It is important to note that in a package for 30,000 rubles, some agencies can only offer 10 hours of specialist work. We have also encountered such proposals. That is, even for 30,000 rubles, SEO can be 4 times more expensive than our offer for 85,000.
If you are having difficulty choosing an SEO contractor, we are always ready to help. The first hour of consultation is free. We will help you identify weaknesses in competitors’ proposals, advise you on what questions to ask, and help you evaluate prospects and case studies provided.
If you have questions, write to the SEO studio “SEO COMPUTER” at info@seo.computer.
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