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Although, of course, everything is changing, and the time when you could simply “shamanize” with the site is gone. Now you need to understand what you are doing and why exactly. In this post I will tell you how it all began, or at least how it was, according to my memories.
In 1996, two search engines were born - Rambler and Aport.
In 1997, Yandex appeared.
Yandex of those times already knew how to work with the Russian language, taking into account morphemes and phonemes, and began to analyze the distance between words in order to rank pages depending on their compliance with the user’s request.
Since that time, the active use of various methods began to get to the top. This was the moment when everyone began to “shamanize” with tags, keys and descriptions. I myself connected to the Internet around 1998, downloaded music and sat in chat rooms, but that’s a completely different story.
What I wrote about 1997 was true. The correct use of meta tags, titles and texts allowed us to get to the top positions.
Back then it was quite simple - you take a competitor’s page from the top, copy it for yourself, change the company name and texts, and now you’re in the TOP. It was a laugh! And then came the era of exile, the zero years.
The biggest failure was when Google explained its ranking system with the PageRank algorithm.
If previously it was believed that the more key phrases you use on a page, the higher it will be in the search results, then after PageRank was introduced, not only the quantity, but also the quality of external links came to the fore.
It’s very funny, but link buying schemes began to be popularized by both exchanges and optimizers who made money from affiliate programs by selling links.
But let's get back to Google. Unlike Yandex, Google ranked pages not by text characteristics, but simply by the number of external links to them. It was so simple to look at the backlinks and buy more of them.
Eh, it was time!
Another problem at that time was that the search engine could not correctly select the relevant page. This was due to the fact that many pages had very similar or monotonous content.
Now the problem of relevance is not so relevant, because modern SEO courses already teach how to avoid cannibalization of search queries and properly structure content.
As for Yandex, at one time it introduced a TIC (thematic citation index) system, which determined the authority of a site based on links from other resources.
This improved the quality of search, but created a wild link boom.
In the mid-2000s, the first link exchanges appeared and SEO became a profitable business.
During that period, myths also began to arise, for example, that you can boost any site to the top by purchasing several links from authoritative resources.
From 2007 to 2009, SEO was as simple as running targeted ads based on keywords.
There is one main rule - the more money you spend on links, the higher your site is in search.
How did it work? You just go to the exchange, buy links, insert keywords into the text and wait. If you don’t make it to the top, you correct it.
But search engines could not tolerate this situation for long and introduced filters such as AGS for Yandex and Penguin for Google.
Since 2009, Yandex has implemented the Matrixnet machine learning algorithm. This allowed him to track natural and purchased links.
Previously, links were placed in sidebars or footers of pages, and the search engine only needed to see where and how the links were placed to understand who was linking to whom.
Matrixnet has significantly improved search by introducing additional ranking factors.
Then came the stage of increasing behavioral factors, and in 2011 many were punished for this.
But let's get back to the links. Since 2013, their influence on rankings has become less and less significant, and in 2013 they ceased to play a role.
What happened next? Everything has become even simpler: in order to get to the top, you need not just to be cunning, but to actually develop the site.
It’s not the site that uses cunning promotion methods that will get to the top, but the one that actively works to improve content, design and usability.
In my SEO audits, I personally analyze each site in detail and find “holes” that can hinder promotion. Only by using the most current methods and approaches of the year can you really bring your site to the top.
If you have any questions about SEO, you can always contact us. We will help you develop a strategy and upgrade your website. Write to email info@seo.computer.
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