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An SEO filter is a tool that helps you set unique, user-friendly URLs, meta data, and text for filtered pages. However, an incorrectly configured SEO filter can lead to a drop in traffic instead of its growth.
When forming a URL, it is important to record the sequence of values. The URL should not depend on the order in which the user selects filters.
If you don't follow this principle, you may end up with duplicate pages such as /catalog/cvet/brand/ and /catalog/brand/cvet/.
The goal is not to get the maximum number of combinations. It's more important to create useful pages.
Example: instead of a too long and complex URL like “red blue corner straight country modular kitchen made of plastic”, it is enough to use simple combinations, for example, “red corner kitchen made of plastic”.
Each value of one parameter must intersect with one value of another parameter. Limit the number of parameters so as not to create redundant pages (2-3-4 parameters depending on the site structure and search demand).
An SEO filter can create many pages, and not all of them need to be indexed. Some pages should be hidden from search engines.
To do this, use a combination of robots.txt and a robots meta tag or X-Robots-Tag HTTP header to control indexing.
The Internet works on the basis of links, so links to pages created through SEO filters must be configured.
Don't forget to add pages to your sitemap.xml file and provide site navigation for the convenience of users and search engines.
An SEO filter must have functionality for specifying meta data, headings and texts using templates.
In some cases, you will need to manually override meta data for specific pages, and this functionality should be available for customization flexibility.
If you have any questions about setting up SEO filters or other aspects of SEO, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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