Engineering surveys: case of SEO promotion

Project information

Business: Geological surveys

Region: Moscow and Moscow region

Main directions: land surveying, topographic survey of the site, technical plan for the house, geology of the site, geodesy of the site, outlining

Website CMS: Joomla

Website: The website address is a trade secret and is not made available to the public.

Project work

To begin with, we conducted a demand study in all areas using analytics tools such as Yandex. Wordstat and other available services. We cleared the received data from junk queries and formed a semantic core that included 542 relevant queries. This list was agreed upon with the customer, who approved promotion using these key phrases.

The next step was query clustering. We divided them into groups and distributed them across the pages of the site, which allowed us to create a logical and effective structure.

We also drew up a detailed work plan for 6 months, focusing on the frequency of requests and the priority of marginal services.

List of works on each page

• Optimized Title and Description meta tags to include high-frequency queries and toponyms;
• We composed H1, H2 headings with the inclusion of high-frequency queries and their variations;
• Wrote texts with key phrases and synonyms, set up text relevance;
• We posted high-quality photographs that are regularly updated;
• Current prices are indicated;
• We worked out marketing and a portrait of the target audience;
• Added capture and quiz forms.

Project results

At the start of work, the site received about 790 visitors per month. A year later, traffic increased significantly, and in the same month the number of visitors was 4,169.

These results were achieved through close collaboration with the client. He promptly agreed on all proposed changes, which allowed us to quickly implement adjustments and monitor the effectiveness of SEO work.

Results and successful steps

The implementation of all SEO activities led to a significant increase in traffic to the site, as well as improved positions in search engines. The success of the project is related to the customer’s involvement and prompt decision-making.

If you want to take your business to the next level, don't hesitate to reach out for a consultation. We are always ready to help you promote your website and improve its visibility in search engines.

To contact us, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.

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