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Hello, my name is Andrey, I am an SEO specialist. We have been promoting websites on the Internet for several years and have achieved good results. During our work, we met with different clients and solved many problems that prevented their business from receiving applications via the Internet. But one of the most common problems that even great companies face is errors on their website. In this article I will tell you about the most popular errors and how to fix them.
Let's start with the fact that if your site is filled with technical errors, many users simply will not be able to find it. Search engines such as Google and Yandex will not rank a site with such errors in the top results. They primarily pay attention to the technical component. Therefore, it is important to start by eliminating technical errors.
Most likely, you will not be able to identify all the technical errors on your website on your own. However, the main problems can be found using special services. Here are the most common mistakes that can hinder the promotion of your website:
1) Low page loading speed
If your site's pages load too slowly, it will negatively impact your search rankings. Check your loading speed using available online services and, if the results are unsatisfactory, start optimizing. This usually requires the work of a programmer to configure the necessary parameters.
2) Errors in tags or lack thereof
Title and description tags are the most important website elements that search engines take into account when ranking. If they are not filled out correctly, it can lead to search engines sending your audience to the wrong places. Fill out these tags based on the keywords that your potential customers are using. This can be easily verified using query analysis tools.
3) Problems with indexing
Indexing is the process of adding your website to search engines. If search robots find unnecessary pages on your site (for example, blank or service pages), this will make it difficult for your site to rank at the top. To avoid these types of mistakes, use indexing tools to make sure search crawlers are only seeing the pages they need.
There can be many technical errors. To identify and correct them, it is recommended to contact specialists.
Our experience shows that even with serious technical errors, you can achieve excellent results if you correct them in time. We have audited and optimized websites for many clients and achieved excellent results. You can contact us for advice.
Imagine going into a store and there is an unpleasant smell, dirt and uncomfortable shelves. Will you continue shopping in this place? Hardly. The same goes for websites. There are a number of errors that can scare away visitors and force them to leave the resource. Here are some examples:
1) Inconvenient usability
Usability is the ease of using a website. If the site is inconvenient to use (complicated navigation, poor visibility of buttons and blocks, difficulties when placing an order), users will quickly leave. Search engines take this into account, and if you don't spend enough time on a site, its ranking may drop. Typically, usability is the responsibility of a marketer, who helps optimize the structure and improve the user interface.
2) The site is not adapted for mobile devices
In Russia, the majority of users (more than 80%) access the Internet from mobile devices. If your website does not have a mobile version, you risk losing most of your potential customers. Develop a responsive design to make the site convenient for users of any device.
3) Problems with content
The content on the site should not only be well written, but also useful for visitors. If the articles look untidy and the information has no practical value, users will leave your site without stopping. This also reduces search rankings.
If you want your site to rank at the top, we can help. Fill out the form on our website and we will audit your resource for free.
The audit will help you:
If you have any questions, write to us at the SEO COMPUTER studio at info@seo.computer. We will be happy to help!
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