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Question: Does it make sense to invite an SEO specialist when redesigning a website, including changing the engine? If so, what points should an experienced SEO specialist pay attention to? [Artyom, Moscow]
Answer: Yes, inviting an SEO specialist makes sense, and is even very important. Redesigning and changing the website engine can affect search engine rankings and reduce traffic. Typically, such changes lead to short-term losses, but there are cases when attendance falls for a long time, and it becomes more difficult to restore it. To minimize such risks, an SEO specialist must monitor the process and promptly eliminate any technical errors that arise.
Particular attention should be paid to the issues of indexing new pages, as well as setting up 301 redirects from outdated pages to new ones. A professional SEO specialist will carefully monitor errors in monitoring systems such as Google Search Console and Yandex Webmaster, as well as monitor traffic dynamics using analytics tools, such as Google Analytics and Yandex Metrica. It is equally important to analyze server logs to identify possible problems.
As a result, redesign is an important process, and without the participation of an SEO specialist, you can miss many important points that can have an impact on the site in the future. Therefore, if your website plays an important role, you should not neglect professional help during this period.
If you have any questions about SEO, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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