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Today we want to dispel the myths and eliminate the misunderstandings that often arise among our clients regarding the influence of the IP address on SEO promotion.
According to Google representatives, the search engine does not highlight sites hosted on individual IP addresses. In other words, the presence or absence of a dedicated IP does not affect the site’s position in search results. It is not a ranking factor, so it does not directly impact SEO.
However, you can often find contrary information on the Internet, supposedly provided by Yandex. It is said that if many sites are hosted on one IP address, this may negatively affect their promotion. There are even examples of restrictions on the number of pages that a search robot can index in one visit. The logic is simple: the more sites on one IP, the fewer pages search robots can crawl. This sounds convincing, but in fact the information is not confirmed by official sources.
Therefore, we can conclude that a dedicated IP address has no direct impact on SEO. It can influence indirectly, but not so much as to give this factor paramount importance.
While the number of sites on a single IP does not directly impact SEO, there are several factors to consider. First of all, page loading speed really matters. If you choose a dedicated server, it will likely have better performance compared to shared hosting. However, the real performance improvement comes when you move from shared hosting to a physical server.
It is also important to keep an eye on the "neighbors" on your server. Sometimes sites on the same IP can damage your resource. For example, if the same server hosts sites with malicious content or resources that violate laws, they can affect your reputation. There are cases when bona fide sites accidentally fall under search engine sanctions due to their proximity to such resources. Even short downtime can have a serious impact on reputation and profits.
In some countries, sites may be blocked by a common IP address rather than by individual domains. This can happen, for example, when trying to block certain services, which can ultimately affect hundreds of sites hosted on the same IP.
Let's summarize:
In addition, when moving to a new IP, it is important to configure redirections correctly, otherwise problems with page availability may occur. If you don't have technical knowledge, you can always ask your hosting provider for help.
If you have any questions about SEO promotion, you can contact the SEO studio “SEO COMPUTER” for any question by writing to email info@seo.computer.
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