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In this article, you will learn what hosting parameters can affect a site’s position in search results.
The main hosting parameter that affects SEO is uptime, which shows the percentage of time when the site works without interruptions. Uptime should be as close to 100% as possible.
You can find out the uptime of your website in analytics reports. For example, in Yandex.Metrica reports you can find information about site accessibility in the “Monitoring” → “Check Results” section.
If a site has an uptime rate of 99%, this means that it will be unavailable for 1 minute out of 100. The best rate is 99.9%. Frequent malfunctions of the site can lead to a decrease in search rankings, since search robots will not be able to index the site if it is not available during their visit.
Page loading speed is one of the ranking factors in both Google and Yandex. The faster your website pages load, the better for SEO and users.
To improve site speed, you can optimize images, minimize CSS and JavaScript, but it is also important to consider the speed of the server on which the site is hosted.
You can check the server response time in a webmaster tool, for example, in Yandex.Webmaster. If the server response time exceeds 200ms, it may impact your SEO. If the response time is more than 3 seconds, then a message about “long server response” will appear in Yandex.Webmaster.
For optimal results, you should choose a VPS, VDS or dedicated server, which will ensure higher performance and speed of the site.
For good rankings, SEO specialists often recommend hosting a website on a dedicated IP address. This may seem minor, but it is actually an important aspect.
If the same IP hosts sites that distribute viruses, spam, or violate the law, this IP may be blocked. In this case, sanctions may be applied to all sites on this IP address, including yours.
You can check which sites you share IP with using special online services.
The geographic location of your hosting can also have an impact on your SEO. The further the server is from the target audience, the longer the page will take to load, resulting in a worse user experience.
If the hosting is in the same region as your users, the server response time will be faster. In some cases, the location of the server can help search engines correctly determine the regional location of the site.
To successfully promote your website, it is important to carefully select hosting. Before starting SEO work, you should pay attention to the following parameters:
If you want to order hosting services or consult on any issue, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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