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We present an innovative tool that is ideal for SEO professionals working in the media. Even if your interest is not directly related to promoting news in search engines, this tool is a great example of how you can effectively use user ideas to create useful services.
Ranking exists not only in search results, but also in all services that offer a choice among many competitors. The media also strive to get to the TOP, just like ordinary commercial projects.
Where do links to news publications come from in search results? All this is connected to the news service, which at first glance looks quite simple:
Media competition is heating up for a place in the TOP at every level. When we go to any news, we see a summary of the material (the so-called “lead”) and can go to the source’s website. It's like a featured snippet.
The goal of each publication is to get on this page. How does this happen? News sources are collected in the “event details” section via the “show all sources” link.
Source rankings are updated much more frequently than regular search results. Editions change their positions several times a day, and the entire process is updated up to several times a minute. It depends on the nature of the news - the search engine algorithm takes into account many factors. Here are the main ones:
Links are key. The more sources refer to a particular publication, the more authoritative it is considered by the search engine. Also, the weight of the link depends on its relevance - the faster the information arrives, the higher its significance.
A special tool was developed to analyze links between sources.
Our new tool accepts as input a link to all sources present in the list of news stories:
Just paste the link into the appropriate field and click “check”. In a few seconds you will receive the analysis results:
Our tool analyzes only “important” links, those that are present in the list of all sources for a story.
For example, if one publication refers to another that is not included in the list of sources, this link will not be taken into account in the calculations.
The results are available for downloading to a CSV file, allowing you to explore the collected data in detail.
Competition among news publications is fierce, and major media outlets have their own SEO specialists. To effectively promote news, they need the right tools.
Using our “Parsing Sources in News Stories” tool, you can automate the collection of cross-references between different publications and analyze which of them is more authoritative in the eyes of the search engine. This will help you identify which resources you need to get links to in order to rank well in your story.
Using this tool, specialists can analyze competitors, evaluate which media cites the source and which do not. This will give you a complete understanding of link dynamics and help you develop a strategy to improve your rankings in news services.
Ultimately, this tool opens up new opportunities for effective news promotion, and we are ready to implement any ideas and proposed improvements to improve it.
If you have questions, write to us at info@seo.computer.
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