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Filling information and commercial sites
For successful promotion, it is important to consider what goal you set for yourself. If the goal is to ensure that your site ranks high for certain key queries, then the approach will depend on the type of site. For example, for an information site, articles are the main content that will attract traffic, so such sites need to be filled with high-quality articles that best respond to user requests.
If your site is a commercial site and you provide services, you will need to create landing pages for each of the services. It is important to first collect keywords, form a semantic core, group them into categories and create a separate page for each group, similar to a landing page.
For online stores or catalogs, the situation is somewhat different. Here the texts on category pages can be minimal, without unnecessary details. It is important to provide the user with necessary and useful information that will help him make a decision. In product cards, it is better to limit yourself to a description rather than an article.
As for articles for catalog sites, such materials are often created within the information section. It's best to do this after your main pages (categories and products) are ranking well. Then you can start working with content that will warm up the audience. For example, articles like “How to choose...” or “Review...” for the products you sell.
Example: if a person reads the article “How to choose a plasma TV”, where you review the models that are in your store, he may decide to buy a TV based on your article. In a review, it is important to be honest about both the advantages and disadvantages of each device.
So, the conclusion: article promotion is necessary for any type of site, but it is important to prioritize. For an informational site, an articles section is necessary from the very beginning. For a service website and catalog, you can start writing articles after the landing pages are prepared. For an online store, this stage comes later, when the main sections have been optimized.
More detailed information can be found in other materials on our website.
For advice and assistance on SEO issues, you can contact the "SEO COMPUTER" studio by email info@seo.computer.
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