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Previously, there was an opinion that SEO promotion could interfere with marketing strategies, especially in the context of working with contextual advertising. This was true a few years ago when search engines paid less attention to user and commercial factors. At that time, the main elements for search engines were the number of keywords on the page and text content, while marketing sought to limit the amount of information to a minimum.
As a result, a conflict arose between approaches: marketers demanded that information be compressed into one or two pages, while SEO specialists insisted on creating longer content with dense use of key phrases. This conflict created certain difficulties, especially for online stores.
How did you solve this problem? Even then, experienced SEO specialists began to find compromises. One solution was to hire more qualified copywriters to write SEO texts that could not only satisfy the requirements of search engines, but also be useful and interesting for users. If this were not enough, contextual advertising was often moved to separate pages or even domains.
How has the situation changed this year? Today the situation has changed dramatically. Priority is now given to the marketing component of the site. Even if the SEO is done perfectly, if the marketing is not up to par, the site may lose traffic. Search engines are more closely monitoring user behavior on a site, taking into account parameters such as their satisfaction with the quality of the page and offers. Therefore, the main goal now is conversion - turning visitors into buyers or applicants.
This does not replace traditional SEO techniques such as using text and links. However, the approaches are adapted to new realities: texts become shorter, their quality increases, and keyword density is achieved through internal linking and external links.
Are there exceptions to the rules? Undoubtedly. There are requests for which SEO promotion may conflict with marketing and contextual advertising. An example is information queries, which in the top search engines usually do not include selling pages, but only articles and videos. For example, for queries related to education, health, or hobbies, users are looking for information rather than specific products or services. These queries may not convert well into sales or leads, but they can be used to create content that gets attention. For example, offer a free course or useful materials in exchange for contact information.
For SEO, there is no alternative: if only articles are presented in search results, then you need to create an article to get to the top.
If you have any questions about SEO or marketing, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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