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There is an opinion that Google does not pass PageRank and does not take into account anchor text for nofollow links. However, the phrase “In general, we don’t follow them” leaves room for reflection. What does "in general" mean? Perhaps, in some cases, search robots still take such links into account.
Some experts argue that nofollow links can transfer some PageRank. Others believe that this happens only in some cases, and still others believe that we pay too much attention to old interpretations. However, it is important to understand that research shows not only theoretical uncertainty, but also some facts that may be useful.
Ahrefs conducted a study analyzing 44,589 search results to understand how the presence or absence of the rel="nofollow" attribute affects rankings. Here's what they found out:
The study looks at two metrics: the total number of external links and the number of links without the nofollow attribute. The correlation between the latter was slightly weaker than for all external links as a whole. This may indicate that Google gives more value to nofollow links if they come from strong pages than to dofollow links from weaker sites.
Even if we don’t take into account the direct impact of nofollow links on SEO, we can highlight several indirect benefits of using them:
1. Nofollow links diversify your link profile, making it more natural. Many links to your site will have this attribute. For example:
If your link profile consisted only of dofollow links, it might raise suspicions among search engines. The optimal norm is the presence of 60% to 90% nofollow links.
2. Traffic comes from links. That is why you should not ignore the opportunity to place information about your site in thematic directories, participate in discussions on forums, or try to get a link from an authoritative platform such as Wikipedia. This is part of a comprehensive link building strategy.
3. Nofollow links can protect you from sanctions. Sometimes buying links is a way to quickly attract attention to a site, especially if the donor resource has high traffic rates.
In the SEO community, there are two schools of thought regarding Google's algorithms for determining purchased links:
However, it is important to remember that Google has a tool that you can use to report sites that sell or buy links. It is important to remember that risks are associated not only with sanctions from Google, but also with possible actions of unscrupulous competitors.
For advice on SEO and promotion, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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