Imagine you have a white paper covering several topics. There is a main topic and several subtopics that could be covered on separate pages. It is also possible to establish links between these articles with text such as “beginning of article” and “continuation of article”.
However, if you simply split the article into two parts, it won't make much sense. None of the parts will receive special priority, and on the contrary, you may encounter the problem that none of them will fully develop its topic. This approach is not justified.
But if you have subtopics that require more detailed explanation, you can first create one large article that briefly but succinctly covers all the important points, and then release separate articles that go deeper into each subtopic. These articles can be cross-linked: in the main article you link to a more detailed description of the subtopic, and vice versa, in articles that expand on subtopics, you can also link to the parent article. This will provide convenience to the reader and also improve the internal link structure of the site.
This approach can really help with promotion. Of course, the articles themselves will also need to be promoted: launch initial activity through social networks, post links, do initial seeding of content. It is important to create initial interest, which will be further supported if the articles turn out to be useful and interesting.
You can find more detailed information in other articles on our website.
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