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Many website owners and SEO specialists wonder whether it is worth purchasing links in old articles for SEO. Usually in such cases we are talking about an agreement with site owners or through article exchanges to place a link not in a new article, but in an existing one.
While this may seem like an interesting idea, the payoff from this method is often not that great. However, there are certain things that can make using old articles beneficial for SEO.
If the old article is already well-indexed and ranks well for search queries close to your target query, a link in it can be much more useful than a link in a new article. Let's consider two possible courses of action.
1. Find information requests that are related to your commercial request. For example, if you want to promote the page of an online store for the query “buy a refrigerator,” try to find articles that are already ranking for queries like “refrigerator review” or “refrigerator specifications.” Then find articles that rank well in search results (for example, in the top 10 or top 20) and negotiate with the owners of those articles to post a link.
2. Try to find articles that, according to your request, are already included in the search results, but do not occupy high positions. Even if an article is not on the first page, if it still ranks well for a keyword, this may be a good opportunity to post a link. Agree with the site owner and place a link in an article that has potentially high search value.
Such links can give a much greater return than just links in new articles, since old articles already have accumulated authority and search weight.
If you are interested in learning more, read other useful articles on our website.
If you have any questions, do not hesitate to contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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