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After Google Ads was blocked in Russia, SEO promotion became the main way to get into search engine results. In order not to lose traffic, it is important to promote the site in both Google and Yandex. SEO is stable, allowing you to get long-term results with the right approach. What should you do to promote yourself this year? We share key recommendations.
Attracting traffic through SEO remains relevant throughout the year. For successful promotion, you need to pay attention to both internal and external site optimization. We list the main stages of work:
A blog is a great opportunity to attract traffic based on information requests. With proper optimization, pages can get to the top and even to quick answers. To make your blog effective, add commercial inserts to your articles. For example, if your company sells air purifiers, you could write an article about seasonal allergies and offer solutions using your products.
How to attract traffic with a blog?
1. Identify topics related to your activities and interesting to your audience.
2. Make a list of queries using Wordstat and complete them with information query words such as “what”, “how”, “review”, “best”, etc.
3. Check the frequency and competition of requests to choose the most suitable ones.
4. Write articles, optimizing them for selected phrases, adding LSI words and complying with SEO requirements.
Traffic will grow in 2-3 months if everything is done correctly.
Mobile traffic continues to grow. It is important that your website is optimized for mobile devices, as users are increasingly shopping and searching for information on mobile phones. Key aspects of mobile optimization:
Voice search has become increasingly popular in recent years. To optimize a site for voice queries, you need to expand the semantic core with long phrases that are often asked by voice. Voice queries are often low-frequency, so they are easier to rank for, which can also help rank for mid-frequency phrases.
Multimedia content helps promote a website in Google and Yandex, especially in niches related to visual aspects such as jewelry, interior design, etc. To promote through images and videos, it is important to monitor the quality of the content, correct description, adding semantic markup and optimizing tags.
For companies operating in specific regions, it is important to use local SEO. The benefits are that search engines and voice assistants display information about businesses located near the user. For successful regional promotion:
It is important for online stores to promote their products in the “Products” section of search engines. This can significantly increase your traffic and conversions. To do this, optimize your product cards: add detailed names, high-quality images, descriptions, characteristics and reviews. Don't forget to update your product feed in Webmaster to keep the information up to date.
Promoting a website without a budget for contextual advertising is still possible thanks to SEO. Key areas include standard SEO, blogging, mobile and voice search optimization, and local SEO. If you want to promote yourself and avoid mistakes, follow the updates on SEO blogs or contact an SEO studio for help. We are always ready to advise you on any issue by email info@seo.computer.
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