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In this review, we have prepared for you the most current news in digital marketing that will impact your business.
Quality, uniqueness and relevance of content remain the most important factors that influence search engine rankings in the year.
Additionally, content optimization should be done regularly: 61% of successful companies conduct content audits at least twice a year.
Features to consider:
SEO promotion takes time to produce results, but it is worth it. We share a case study where optimization helped significantly increase the number of applications and positions in search engines.
About half of Internet users use voice search every day.
If your website is not adapted for voice search, the likelihood of ranking high in search results is significantly reduced. Here are some interesting facts:
Voice search is already making an impact on your business today. Read more about this in the study.
The Avito platform announced the launch of a new procurement service for small and medium-sized businesses, which allows you to order goods and equipment. This service is a convenient tool for B2B promotion and provides entrepreneurs with the opportunity to quickly find the right suppliers.
How exactly this service works and what to expect in the future, time will tell, but right now it is a promising tool for business.
Yandex Market introduced a new tool - the Forecast widget, which allows advertisers to predict the possible results of an advertising campaign. Using this tool, you can find out your estimated impressions, reach, and share of voice.
Such a forecast will help to effectively distribute the advertising budget and optimize advertising campaigns, allowing you to assess the influence of various factors (budget, duration, geography of display) on the result.
According to recent studies, VKontakte remains the most promising social network in Russia, followed by Telegram and YouTube.
Changes in user preferences show that social networks that were previously popular have significantly lost their position. It is important to understand which platform will be most effective for your B2B promotion.
According to research, two thirds of users are satisfied with the recommendations they receive through online services. Most respondents believe that search engines take their preferences into account, and 44% are willing to provide more information about themselves to receive personalized offers.
According to the study, 73% of buyers consider brand reputation an important factor in their purchasing decisions. Experience using products or services, reviews, information on the Internet and expert opinions are the main factors that influence brand perception.
A positive brand reputation motivates 70% of consumers to make purchases and 64% to recommend a company to others. It is important to consider that it is a good reputation that helps a brand stand out among its competitors.
A new version of the rating of the convenience of domestic online stores has been published, with an updated pool of leaders and additional criteria for evaluation. This rating includes not only B2C, but also B2B sites, and is useful for analyzing the convenience of sites for users.
Although media inflation remained high, its pace slowed compared to the previous period. This is confirmed by research from specialists analyzing trends in digital marketing and the media industry.
To adapt marketing to these conditions and scale effectively, it is important to monitor changes in the external environment and respond flexibly to them.
More news and insights from the world of digital marketing can be found in our telegram channel.
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