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When there is simply no time for work, but the blog needs to be maintained, the question always arises of how to combine these tasks. Today, we will discuss the differences in approaches to work between SEO agencies and large Internet projects.
During my work, I have worked in different SEO agencies - from beginners to market leaders, and now I work in a large Internet project. And so, I noticed several clear differences in the approach to work.
One way or another, every SEO specialist comes to a point when he wants change. I want to not just repeat the same thing, but do something large-scale. Not just adjust meta tags, redo texts and buy links, but do something meaningful. I have been working towards this moment for many years, trying different paths: changing jobs, training, even moving into a leadership role. But at some point I realized that there had to be a leap, otherwise I would end up in a swamp of monotony.
Now in a new role, I'm glad I found this change. And here are a few differences that I noticed:
In SEO agencies, working as just a specialist, you set a task, transfer it to development and, in fact, forget about it. Responsibility is limited to performing your part of the job. Of course, there are exceptions, but in most cases this is true.
In large projects the responsibility is much higher. You not only create a plan, but also monitor its implementation. Management is not interested if something went wrong due to other departments or the mistakes of colleagues - you are responsible for the final result and deadlines.
The process in large projects is often complex. The task can take several months due to the involvement of many departments, from developers to managers. However, your task is to see it through to the end. This requires flexibility and the ability to manage the process despite all possible obstacles.
In agencies, situations are similar, but in large projects this process is much more drawn out. Problems with approvals or task management can delay the process for months, and the results of such work are difficult to imagine.
Working on large projects requires not only technical skills, but also task management. An SEO specialist here plays the role of a manager who manages priorities, negotiates with colleagues and tests hypotheses. This quality is necessary for successful work in such companies.
If your work does not test many hypotheses, then the company risks not achieving great results. It is important to regularly experiment and look for new approaches, which is typical for large projects. This is quite different from working in an agency, where this approach may not be as common.
On large projects, especially in large cities, employees can expect higher salaries and additional benefits such as free breakfasts, lunches, sporting events and health insurance. This is a definite plus for many specialists deciding where to work.
Large projects often provide the opportunity to attend conferences, courses and trainings. This is an advantage compared to agencies, where the development of specialists often requires paying part of the cost of training events. However, a lot depends on the company itself and its culture.
However, on large projects, if you work in a small team, it can be difficult to maintain up-to-date knowledge. In such cases, you need to actively look for new ways to learn and develop to stay on top of the SEO trend.
In large projects, the result of your work is always measured based on data and numbers. You must be able to measure the impact of your actions, use metrics and analytical systems to prove your effectiveness.
In-house work is often associated with a large project, where there are many pages and subdomains, and tasks include massive improvements, for example, meta tags. In agencies, you often have to work with several projects at once, which does not allow you to dive into their specifics as deeply as in house.
These are the key differences between working in an SEO agency and working in-house. Each of these models has its own features and advantages. Which of these is worth paying attention to is up to you. We remind you that for any questions you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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