Hello! In this article we will look at how website optimization differs for different search engines and what features should be taken into account when promoting in Yandex and Google.
Search engine traffic always fluctuates. Today, for example, Google has the largest share of users in Russia, while Yandex remains second in popularity. It is important to understand that for successful website promotion it is necessary to take into account the features of both platforms.
Features of SEO promotion in the Yandex search engine
What should you consider when promoting in Yandex?
- Site age. The older the site, the more trust it inspires in Yandex. It is important that your website has a long history and is updated regularly.
- Promotion for low-frequency queries. To successfully promote low-frequency searches, high-quality content is enough.
- Promotion for high-frequency queries. Yandex gives preference to sites that optimize the home page for high-frequency queries.
- Indexing speed. Yandex updates its search results slowly, so it is better to focus on publishing unique and old materials.
- Behavioral factors. The longer users stay on the site, the better for its promotion in Yandex.
- Using Yandex services. The presence of a site in services such as Yandex Catalog, Yandex Directory and Yandex Maps helps improve its visibility in searches.
- Internal optimization. Yandex values proper content structure and avoids sites with an overabundance of keywords. It is important to monitor the quality of the text and avoid simple rewriting.
- External optimization. Yandex also takes into account the regionality of donors, i.e. links must come from regions that your site is associated with.
- Regional promotion. Yandex is more favorable to sites that use subdomains for promotion in different regions.
Features of SEO promotion in the Google search engine
What parameters are important when promoting on Google?
- Website speed. Google strictly considers page loading speed. Slow sites rarely make it to the TOP.
- Promotion for low-frequency queries. In Google, it is important to use high-quality links to promote low frequency queries.
- Promotion for high-frequency queries. Google does not focus on the home page, considering all the pages of the site for high-frequency queries.
- Indexing speed. Google indexes pages faster, which makes updating the content on your site important to improve rankings.
- Ban on indexing. Google has no problem with sites where indexing is partially or completely prohibited if this is indicated in robots.txt.
- Internal optimization. Google pays more attention to long-form texts. There should be more keywords in the content (5-8%). Google also often uses Title and Description from meta tags.
- External optimization. Google does not pay attention to the regionality of links, but the quality of donors remains very important. You should not buy links with low quality.
- Links and anchors. In Google, you can use the same anchors for different links, but it is important that these links come from quality resources. It also quickly accounts for new links.
To summarize, we can say that SEO promotion in Yandex and Google has its own characteristics. Yandex pays attention to site age, internal optimization and regions, while Google focuses on site speed and external optimization. Proper budget allocation for the technical component, internal and external optimization will help you achieve excellent results in both systems!
For all questions regarding SEO promotion, you can contact the SEO COMPUTER studio by email info@seo.computer.
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