SEO promotion | Cases | Selling sites
Table of contents
Project overview
About the client
The client is a large construction company offering a wide range of services:
- Construction of swimming pools
- Installation of ventilation systems
- Construction of commercial facilities
- Construction of private buildings
Project objectives:
- Creation of an informative website
- Highlight the company's advantages
- Developing a structure for SEO growth
- Organization of effective content marketing
Analysis and strategy
Competitor analysis:
Unlike competitors, my approach includes an advanced SEO framework that focuses on performance. While my competitors have a primitive site structure, my structure is more extensive and is aimed at increasing visibility in search. My competitors' content is basic, but mine is deep and detailed, with the addition of an expert blog. I use not only the website, but also popular platforms such as Yandex.Zen to increase my reach.
Semantic core:
The semantic core consists of three key categories. There are more than 2,000 queries in the “Swimming pools” category, such as “turnkey pool construction.” In the “Ventilation” category there are more than 1,500 queries, for example, “installation of ventilation in commercial premises.” The “Construction” category is the most extensive, with more than 3,000 queries, including “construction of shopping centers.”
Website development
Site structure:
- Home page with unique selling proposition (USP)
- Pages dedicated to each direction
- Portfolio of completed projects
- Blog with expert content
- Feedback forms for receiving applications
Technical features:
- Responsive Design
- Fast page loading
- Convenient content management system (CMS)
- Integration with CRM
- Integration with Google Tag Manager (GTM)
- Optimization for conversion tracking
- Integration with call tracking systems
SEO optimization
Main stages:
- Clustering of the semantic core
- Development of SEO site structure
- Meta tag optimization
- Setting technical parameters to improve indexing
Optimization features:
- Creating landing pages for each query cluster
- Development of effective internal linking
- Optimize images and videos for faster loading
Content Marketing
Blog on the site:
- Regular creation of expert articles
- Publications of successful cases of project implementation
- Answers to frequently asked customer questions
Yandex.Zen:
- Creating a company channel to promote content
- Adaptation of content to the platform format
- Regular publication of materials to engage the audience
Results
General achievements:
- Increased visibility for more than 2000 queries
- Increasing time on site to 3:40 minutes
- Reduced application cost by 35%
Conclusions and recommendations
- An integrated approach to content marketing produces a synergistic effect
- A high-quality SEO structure allows you to effectively scale organic traffic
- Expert content significantly increases trust and conversion
Looking for similar results for your construction business? Contact us and we will develop a promotion strategy that is ideal for your company.
Post tags: #seo promotion #content marketing #selling website #website development
For any questions, you can contact the SEO studio by email info@seo.computer.
ID 8528
