Leave a request
Detailed case
Region – Moscow
Start of cooperation – September
Website: [site deleted]
Result:
What's done:
Traffic dynamics:
The updated structure made it possible to significantly improve the project by eliminating restrictions on reaching the target audience and leveling the limiting factors.
In addition, the behavioral characteristics of the pages have been improved.
The main goal of updating the site was to create a resource focused on attracting new customers. This meant using tools to effectively attract targeted traffic and ensure high-quality conversion.
A secondary goal was to create convenience for the company’s regular customers, for which a personal account and sections were developed that allow you to track stock of goods at competitive prices.
It was also important to create a design that would reinforce the company's positive image, as well as facilitate effective communication with current and new clients and partners. The design used original solutions that do not interfere with the perception of the site as a convenient tool for obtaining information.
The old version of the site did not meet modern requirements and did not provide flexibility for effective work.
Key points were identified that needed to be taken into account when developing a new resource, including integration with a database to automatically update information on the site, both on product range and prices.
It was also important to create an algorithm for preserving all the necessary trust characteristics of the site when transferring to a new resource.
In order to cover all possible user requests, it was decided to change the structure of the site, adding more thematic pages and improving navigation.
Attention was paid to reworking the structure, since the old version of the site did not allow users to quickly move between categories and subsections, which negatively affected conversion.
The main navigation has been divided into three parts:
The required number of templates for the site pages, as well as the functionality of each of them, was determined.
In developing the layouts, we relied on the company’s corporate style, focusing on the presentability and convenience of the catalog interface. Particular attention was paid to points of contact with the site’s audience.
Given the wide range of products, it was important to provide users with maximum comfort when searching for the information they need, no matter how complex the request may be.
As a result, a smart filter and search system was developed to help users accurately and quickly find the information they need.
The search bar was equipped with hints and functionality to refine the query, as well as a search results page with the ability to filter.
In addition, the site now has the opportunity to order goods both through a shopping cart and by submitting an application, unlike the old version, which provided only one form for placing an order.
After the release of the new version of the site, a significant improvement in results was noticed: conversion to targeted requests increased by 2.5 times, user engagement doubled, and search traffic steadily increased, which was accompanied by an increase in quality indicators.
Thus, the goal of creating an updated website was successfully achieved. The rapid growth in conversion and improving performance allow us to predict a significant increase in the company's profits in the future.
If you have questions or need help with SEO, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
ID 8515
