Development and promotion of a website for a cosmetology clinic in four regions

Regions – Rostov-on-Don, Krasnodar, Novosibirsk, Samara

Start of cooperation – June

Website: [link to website]

Elaboration of the site structure with an eye to SEO promotion

To get started, a semantic core was formed, which made it possible to clearly plan the structure of the site and organize the main menu. This stage helped to understand exactly which sections of the site will be most important to search engines and users.

Website design

At the design stage, we thought through the structure of the pages in detail, focusing on creating convenient and selling pages. One of the priorities was to ensure easy navigation through the procedure catalog, making finding the information you need simple and fast.

Work on design

After updating the brand, it was logical to update the website design. To achieve this, we developed new layouts focusing on two main goals:

• Accurately convey the image and philosophy of the company through website design;
• Create sympathy for the brand among site visitors and increase confidence in its services.

The site design was made in accordance with the updated corporate style, with an emphasis on key navigation elements and presentation of services. For the convenience of users, the layouts were adapted for mobile devices and desktops.

Particular attention at the development stage was paid to SEO optimization of the site. The structure was built with long-term positions in search engines in mind. Thanks to this, we quickly achieved high positions in search results and continue to improve the visibility of the site.

For effective promotion in four regions - Rostov-on-Don, Krasnodar, Novosibirsk and Samara - a subdomain was created for each region. This allowed us to easily manage one site with one admin panel, but with separate addresses for each region, which increased local visibility.

Results

The process of working on the project was large-scale. As a result, we were able to not only refresh the brand, but also retain the old audience, while attracting a younger target audience that had not previously interacted with the site. Thanks to the improvements, we not only maintained the position of the old site, but also significantly accelerated the development of the new one.

Based on search engine visibility, we've only just begun the journey and the results will only get better.

We hope that our experience will be useful and the information will help you in developing and promoting your projects.

If you have questions about SEO promotion, write to the SEO COMPUTER studio at info@seo.computer.

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