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SEO visibility is an indicator of the number of times a site is shown for search queries, which is directly related to the resource’s position in organic results. This means that visibility includes all queries outside the TOP 100.
To increase SEO visibility, it is important to first identify the problem. This process refers to analytics, which is carried out when the main optimization work has been completed, but the results obtained are not yet satisfactory.
To determine SEO visibility, you can use the following types of audits:
This data can be obtained using various automation services, but you need to keep in mind that such information may not be available for new sites.
For example, in this article we consider data for an online store.
This service provides free access after registration. To start analysis, just add the site to the system. After completing the analysis, you need to scroll the page and go to the “Search phrases” section.
In the “Search phrases” section you can see two key parameters: the number of queries in search engines and digital indicators.
a) Number of requests by top: This example shows that the advantage of traffic comes from Google. This is not a problem, rather it is a growth point for improving visibility in Yandex.
b) Positions / Impressions: This section shows data on positions, starting from TOP-1 to the lowest positions. For example, Yandex shows an unsatisfactory position of 41, but this position still provides two impressions, indicating that even queries not included in the TOP 10 can bring traffic.
This service provides an extensive database of keywords and their frequency. For analysis, just load the domain, and the service will immediately show all the keywords for which your site is visible in search engines, as well as their positions and frequency.
Then you can go to key queries to see additional information about semantics.
The service also allows you to compare domains. This is useful for analyzing your competitors' keywords that you haven't used yet and allows you to set up relevant landing pages for them.
This service is especially useful because it creates detailed and visual audits. To get started, you need to register and enter the domain you are checking. After some time, a report is sent to the specified email in two formats: PDF and a link to the online version.
In the “Visibility and Competitors” section you can get data on your site in two search engines:
This service is paid, but even in the free version you can get useful data. With its help, you can see those requests that are not included in your list of promoted ones, but which already provide traffic to the site.
Although you can use Analytics and Metrica to collect data, such tools do not always show all active queries, as many traffic-generating queries may be hidden.
We regularly collect SEO visibility data in order to improve site rankings, create new landing pages, or investigate possible penalties that may affect traffic.
After collecting visibility information, you can find the right solutions and update your SEO strategy for the months ahead.
If you have any questions, write to the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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