Current SEO techniques for promotion on Google - viral content, link building and new query sources

Today, there are many proven SEO techniques that can significantly increase website traffic. These methods help you achieve high rankings in search results and effectively attract your audience. Let's look at the main approaches that can be the key to success.

  • Optimization for the RankBrain algorithm
  • Search for additional key phrases from “live” sources
  • Update and upgrade old content
  • Link building using broken links
  • Content you want to share
  • Outbound links to authoritative sources
  • Link “juice” for pages on pages 2 and 3 in the SERP
  • Proper outreach

Optimization for the RankBrain algorithm

RankBrain is a Google algorithm that uses machine learning to analyze user behavior. Its main task is to determine how well a page matches a search query. The more relevant content on a page, the higher its position in search results.

To optimize a page for RankBrain, it is important to work on two aspects:

1. Increase the click-through rate of snippets. The more clicks on your site in search results, the higher the likelihood of increasing your rankings. Adding numbers to your titles and meta descriptions can significantly improve your CTR.

2. Reducing the bounce rate and increasing time on the site. If users leave the page immediately after entering, this may indicate low quality content. The structure of the text, its usefulness and responsiveness for mobile devices all matter.

Search for additional key phrases from “live” sources

To expand your list of relevant keywords, it's helpful to research new queries from a variety of sources. Reddit, forums, and search suggestions can provide plenty of content ideas. By analyzing user interests on such platforms, you can identify new trends and requests.

It is also worth paying attention to search tips and synonyms in search results in order to further expand the core of key phrases.

Update and upgrade old content

Revisiting and updating old content not only helps improve its relevance, but also increases traffic. For example, adding new data or cases to old articles can significantly improve their search rankings.

To successfully update content, you should focus on the quality of the material, ease of perception and relevance of the information.

Link building using broken links

One effective way to get quality links is to use broken links on other resources. For example, you can find pages with broken links on Wikipedia and suggest replacing them with a link to your site. This will not only improve your link structure, but also increase the authority of your site in the eyes of Google.

Content you want to share

While Google doesn't directly factor shares and shares into its rankings, creating content that users want to share can lead to increased traffic. It is important that the content is attractive, informative and useful.

Outbound links to authoritative sources

Links to high-quality, authoritative resources can increase trust from both users and search engines. Using outbound links improves your page's relevance and helps you create more comprehensive and useful content.

Link “juice” for pages on pages 2 and 3 in the SERP

If your page doesn't rank on the first page of search results, you can try redirecting links from more successful pages to those on the 2nd or 3rd page. This will help improve their rankings and increase traffic to them.

Proper outreach

Effective interaction with other web resources and bloggers is important for successful link building. If you want a link to your site, always clearly indicate why your request is important and how it can benefit the recipient. This approach will increase the chances of a positive response.

For more detailed advice on any of these issues, you can contact the SEO studio "SEO COMPUTER" at: info@seo.computer.

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