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In this article we will take a closer look at crowding and submissions in the context of SEO promotion. A subscriber asks: “Please tell us in more detail how you work with crowding and submissions?”
Firstly, crowding and submissions occupy an important, but not always critical, place in the overall link promotion strategy. They usually do not provide quick results in the short term (for example, within six months). The effect of such methods is most often cumulative and becomes noticeable only after years. For example, if you take a site that was qualitatively promoted through catalogs and crowd methods 10 years ago, its promotion will be easier than if the same actions are taken now. This is due to the fact that over a long period of time such methods have acquired valuable links and content.
If you start promoting today, the return on crowd links and submissions will be less noticeable and strong. Therefore, you should not count on crowding and submissions as independent and main SEO tools. They play a supporting role in our strategy.
Submissions are the process of registering a website in various directories. This is an important, but not the main element of promotion.
Crowd and submissions are necessary for us, first of all, in order to give naturalness to the main link strategy. Live users almost never leave anchor links.
Anchor links are links that contain a keyword in the text. Non-anchor links are links with a domain name, site name, page address or company name. They are more universal and less common.
Anchor links are generally the most effective and we like to use them exclusively. However, if you only provide such links, search engines may notice this and may penalize or reduce their effectiveness, since it disrupts the naturalness of the link structure.
What are we doing? First, in the first months of promotion (when we analyze competitors and build a strategy), we begin to add crowd links and submissions if the site has not yet been registered in major directories.
First of all, we check whether the site is registered in such sources as DoubleGis, Yandex.Directory, Google My Business, as well as in other major directories. If the site is not in these sources, it must be added.
At the same time, we create crowdlinks by posting them on forums. This is not difficult to find, for example, if you have a website about metal structures, you can simply enter a query like “metal structures inurl” into a search engine :forum » and get a list of forums where you can leave a link.
When visiting such pages, it is important to evaluate how “clean” they are. If there are too many outgoing links on a page (for example, 10 to different domains), then most likely such a link will not provide a meaningful result, and it is better not to leave it. If the site is not too littered with links and it has good moderators, you can continue to work with it.
If you see that the forum does not block links, then you can create an account, activate it, participate in discussions, and then add a link to your site. The main thing is not to use such forums just to post links, but to add value to the discussion.
Sometimes you can use “linkless crowding” or “mentioning” (mentioning), when you do not put a direct link, but simply mention a brand or site in the context of a discussion. This can also be useful, as interested users who read the mention can enter the name into a search engine and go to your site, which also increases brand traffic.
If the forum blocks outgoing links or severely limits their number, then perhaps you should limit yourself to just mentioning your brand, which will also be useful for SEO.
In conclusion, crowding and submissions are supporting elements of promotion strategies that, when combined with other methods, can significantly increase your site's visibility and reputation in the eyes of search engines.
For additional tips and advice on SEO promotion, you can contact the SEO studio by email info@seo.computer.
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