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Continuing the theme from the previous article about promoting a new website, today I will talk about the benefits and importance of promoting low-frequency (LF) queries.
Consider the following examples:
Query 1: "Loft style in interior design school." According to statistics, the request has no impressions per month. However, the site still received clicks for this request, which is confirmed by analytics data. 130 million results were found in the search engine, and our site took a place in the top 10, in 1st position.
Query 2: "Interior in loft style, renovation school." This request is also not displayed in the statistics with impressions, but transitions to the site were recorded. There are 130 million results in the search results, and the site was in 5th place in the top 10.
Query 3: "kitchen-living room design school renovation." Despite the lack of impressions, the site received clicks again. There are 144 million results in Yandex, and our site was in 1st position in the top 10.
Why do we need LF (low frequency) queries for a website? For new resources, it is important to establish themselves and gain the trust of search engines. Using specific phrases in queries allows you to reduce the bounce rate, since users who enter specific phrases are more likely to stay on the site. This is especially important in the initial stages of promotion.
Thus, working with low-frequency queries allows a young site to receive the necessary trust from search engines and attract more targeted visitors.
If you have any questions about promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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