Comprehensive SEO optimization for an Italian brand

About the client:

The online store sells high-quality extra virgin olive oil, olive leaf tea and other products. The client was experiencing low visibility of their website in search engines, which was negatively impacting organic traffic and holding back sales growth.

Preparing an SEO strategy

At the initial stage, the client did not have clear expectations, so we proposed a strategy to increase the site's visibility in search engines, taking into account the high competition in the organic products segment.

The main objectives were to increase organic traffic, attract target audiences and promote keywords related to Extra Virgin Olive Oil to the top 10 search engines.

The client expected a 50% increase in organic traffic in the first six months and an increase in conversions, which would contribute to sales growth.

We conducted a comprehensive audit of the site, including an analysis of the structure, content and technical condition. During the audit, problems were identified that interfere with correct indexing: slow page loading, indexing errors and lack of adaptation for mobile devices.

Based on the audit, an SEO strategy was developed, including the following steps:

• Optimizing the site structure and eliminating technical errors.
• Creation of unique and informative content aimed at the target audience.
• Optimizing meta tags and content to increase relevance to key queries.
• Preparation and publication of articles about the oil production process.
• Local optimization: Add keywords and data related to the region to attract local consumers.
• Perform other basic website optimization activities to improve search rankings.

Start of work:

At the initial stage, a technical audit identified problems that significantly limited the site’s SEO performance. The main ones are incorrect site structure, slow page loading speed and lack of adaptability for mobile devices.

The first step was to eliminate all technical errors and optimize the site. This included:

• Preparation of technical specifications for developers for the necessary modifications.
• Fixing markup errors, improving URL structure and eliminating comments from search engines.

At the same time, content optimization was carried out. The main focus was on creating unique and relevant texts. Original descriptions were prepared for product pages, sections and categories of the site, as well as articles for the blog and other materials.

Local optimization was also launched to attract audiences located in the region where the products are produced. This included using regional keywords when preparing content, as well as working with regional directories such as Google Business.

First results and future plan

At the beginning of the work, the number of direct visits and transitions from search engines was minimal, which reflected the initial state of the site before optimization began.

The growth trend continued, achieving significant results, which confirmed the correctness of the chosen strategy.

During the work, the following adjustments were made to the plan:

• The original content has been updated to reflect changes in user demand and competition.
• New articles and sections have been added, meta tags and internal linking have been improved.
• Based on an analysis of behavioral factors, the page structure was changed and navigation elements were improved to improve user convenience.
• Local SEO optimization has been strengthened to attract regional clients.

Results of changing strategy

After making adjustments and changing the SEO promotion strategy, the site showed a significant improvement in traffic and efficiency. As a result of the measures taken:

• Traffic growth: The site demonstrates steady growth in both direct visits and transitions from search engines. This indicates an increase in the visibility of the site in search engines and an increase in the interest of the target audience.
• Improving positions in search engines: Thanks to content optimization and technical areas, key queries began to occupy higher positions in search results, which directly affected the number of transitions.
• Conversion growth: The increase in organic traffic led to an increase in conversions on the site, which confirms the success of the chosen strategy and suggests a further increase in sales.

The project showed that the right strategy, based on technical optimization, unique content creation and local SEO optimization, can lead to significant results.

We were able to not only increase site traffic, but also saw an increase in positions and conversions. In the future, it is planned to expand the strategy for promotion in international markets.

For any question, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

ID 6986