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Hello, beginner SEO specialists! In this lesson we will look at what competitiveness of key phrases is and how it affects website promotion.
The competitiveness of a key phrase or query reflects the degree of difficulty of its promotion in search engines. Assessing competitiveness can be subjective, since each specialist approaches this issue in his own way.
Requests based on competitiveness can be divided into highly competitive (HC), moderately competitive (SC) and low competitive (LC). These are conventional categories, and their exact meaning depends on the situation. If a request requires significant resources and time to be invested in promoting it, it is most likely a highly competitive request (HC). If you can reach the TOP 10 in a couple of months, this is a request of average competitiveness (MC). And finally, if you were able to get into the TOP 1 for the query “RASPIMBER APPLES IN THE CITY OF RAISIN” in a few days, this will be a low-competition and low-frequency query (LF).
However, it is worth remembering that all these gradations are relative. An experienced specialist can easily promote even a complex query to the TOP-10, while a beginner may encounter difficulties even when promoting low-frequency phrases.
To assess the competitiveness of a request, you can use Yandex.Wordstat to determine the frequency. There is usually more competition if the search volume is high. Remember to put your query in quotation marks and add an exclamation point before each word to get accurate results.
Then open a search engine and enter a query (without quotes or exclamation marks) in the search bar for the region of interest. For example, for Moscow. Next, we begin to analyze competitors on the following points:
1. Number of relevant answers. The more of these answers, the higher the competition.
2. Presence of main pages in search results. This may indicate that the request is highly competitive, but it can be easily handled if your site is strong enough.
3. The presence of direct occurrences in the titles of the TOP-10 pages. This could also be an indicator of high competition.
4. Presence of advertisements in search results. If there are ads, then the request is quite popular and highly competitive.
5. Availability of graphic and video materials in search results. This may also indicate increased competition, although the lack of video is not always critical.
6. Availability of offers from online stores in search results. This is an important point, which also reflects the degree of competitiveness of the request.
7. Age of domains of sites included in the TOP 10. The older the domains, the higher the competition, as a rule.
Based on these factors, we can conclude that the request is competitive. For example, if the query has a high frequency, a lot of advertising and advertising, and there are strong sites in the TOP, competition is likely to be high. However, if you do the right work, it will be quite possible to break into the TOP.
To automatically assess competition, you can use services such as Yandex Direct or Google AdWords. The higher the cost per click, the more competitive the request will be. Other automatic services, such as MegaIndex, often offer solutions that are not relevant for successful SEO promotion.
Thus, to assess the competitiveness of a request, it is better to use manual analysis, since it gives the most accurate picture of the situation.
For any questions regarding SEO optimization, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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