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A comprehensive SEO audit is necessary to identify website problems and subsequently correct them in order to improve its position in search results. It is important to carry out a number of checks to understand what exactly affects the visibility of the site and its effectiveness. Let's consider the main stages and key aspects of such an audit.
1. **Technical analysis** Check how correctly the technical elements of the site are configured, such as loading speed, mobile responsiveness, correct handling of redirects and the presence of errors on the pages. These factors directly affect user behavior and the ranking of the site by search engines.
2. **Internal SEO analysis** Analyze the structure of the content on the site. Check how effectively keywords are used in titles, meta tags, URLs, and within the text itself. It is also important to pay attention to how convenient it is for visitors to find the information they need on the site.
3. **Usability** Analyze the usability of the site. This includes checking the navigation, clarity of structure and design, and how easy it is for the user to complete the desired action (purchase, subscription, and other actions). The better the usability, the higher the likelihood of conversion.
4. **Commercial factors** Check the site for all commercial factors that can increase the trust of the user and the search engine. These could be reviews, certificates, guarantees, transparency of terms of use and other elements that increase conversion.
5. **Behavioral Factors** Evaluate how users interact with the site. Important aspects: time spent on the site, bounce rate, page view depth. These factors affect the ranking of a site in search results.
6. **EEAT Factor Analysis** Assess how well your site meets the EEAT (Expertise, Authority, Trustworthiness) principles. These are very important factors for Google, which help increase the credibility of your site and improve its ranking in search results.
7. **Link profile analysis** Check the quality and quantity of backlinks to the site. Links from authoritative and relevant sources can significantly improve your website's ranking in search results. Analyze links for toxic and unnatural links that can impact SEO.
Regular SEO audit helps keep your website in good technical condition and effectively promote it in search engines. If you have questions about conducting an audit or improving your SEO strategy, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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