Customer. A company specializing in the supply of laboratory equipment of varying complexity. Target audience: medical, pharmaceutical and chemical laboratories.
Task. Develop a website, attract more customers and increase sales.
Goals: bring the site to the TOP for key queries related to equipment and expand the catalog with new products.
What was done:
- There is low competition in the niche, and thanks to the correct technical development of the site, we managed to bring it to the TOP for targeted queries faster than expected.
- There were few positions in the catalog, so the marketer suggested adding new products that would be in demand among potential buyers.
Results achieved:
1. We doubled search traffic by targeting queries related to new products in the expanded catalog.
2. Attracted more applications to the site.
3. In just a few months, we managed to increase traffic from 350 to 600 visits per month.
4. The business received a significant boost due to the expansion of its product line. The number of manufacturers in the directory was increased from one to twenty-three, and new experts with equipment expertise were hired.
5. For targeted queries, search engine promotion gave a tenfold increase in traffic. Already in the first month of operation, a sharp increase was recorded - traffic increased eightfold. Over the course of a year of operation, despite minor fluctuations, overall traffic increased 10 times.
6. The company now receives more than 40 applications every month, which is an excellent result, considering that the equipment presented on the site costs from 300 thousand euros.
7. The site was brought to the TOP for targeted queries. The results were impressive:
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ID 8036