Commercial real estate promotion: successful SEO case

Find out how successful commercial real estate marketing with SEO has helped increase visibility and rental applications. Read our unique case!

In recent years, the commercial real estate market has been developing rapidly, and competition among companies offering these services has increased significantly. To achieve success in this segment, SEO promotion of commercial real estate is an important tool.

My name is Dmitry Ivanov, and I am the marketing director of one of the agencies. In this case, I will talk about our experience - how we developed an SEO strategy and what results it brought.

The main goals of our SEO strategy were as follows:

• Increasing website visibility in search engines.
• Attracting targeted traffic to the site.
• Increasing the conversion from website visitors to clients.
• Strengthening the company's status as an expert in the field of commercial real estate.

To achieve these goals, we have identified several key tasks:

• Conducting an audit of the current state of the site.
• Content optimization taking into account key phrases and semantic core.
• Building a link mass to increase the authority of the site.
• Developing a strategy for local SEO.

Stage 1: Website audit and competitor analysis

The first step in the SEO promotion strategy for commercial real estate was a comprehensive site audit.

Audit approach:

• Technical audit: We checked for technical errors such as 404 errors, slow page loading and problems with the mobile version of the site.
• Analysis of the site structure: we made sure that the structure is logical and user-friendly.
• Content check: checked the current content for duplicate materials and its compliance with the site's theme.

In addition, we conducted a competitor analysis. This included finding keywords that competitors were using and researching their content strategies. We identified several key competitors and adopted their successful methods.

Stage 2: Content Optimization

At the next stage, we focused on optimizing the content on the site. It was important to use key phrases such as “promotion of commercial real estate.”

Creation of a semantic core

To begin with, we have compiled a list of key phrases that our target audience can use to search for information about commercial real estate. Among them:

• purchase of commercial real estate
• office rental
• sale of warehouses
• investment in commercial real estate

Based on this semantic core, we optimized existing content and created new pages.

Page optimization

We have optimized key pages of the site, including:

• Titles and Meta Descriptions: All titles have been revised to include key phrases, and meta descriptions have been written to grab users' attention.
• Texts: Texts have been revised to include key phrases to make information clear and accessible.
• Internal Links: All internal links have been redistributed to relevant pages, improving site navigation.

Stage 3: Building a link mass

Link mass has played an important role in the SEO promotion strategy for commercial real estate. We have used several methods to build quality links.

Guest Posts

We began offering collaboration to blogs and sites in the commercial real estate niche to write articles that included links to our site.

Partnerships

We have partnered with other real estate companies to exchange links.

Content development

We also created unique content such as research and reports, which contributed to organic link building from authoritative resources such as business magazines and websites.

Stage 4: Local SEO

Since commercial real estate is closely associated with specific geographic locations, we have strengthened local SEO.

Google My Business Page Optimization

We created and optimized the Google My Business page. This included:

• Filling in all required fields.
• Adding high-quality images.
• Regular publications of company news and promotions.

Local Keywords

We've also optimized pages for local keyword phrases, such as mentioning specific cities or areas where we operate. This improved the site's visibility in local queries.

Collecting reviews

We have actively encouraged our customers to leave reviews on Google Page and other platforms. This increased trust in our company and improved rankings in search results.

Results

After implementing the SEO promotion strategy for commercial real estate, we achieved significant results:

• Increased organic traffic: Website traffic increased by 200% due to improved search engine rankings.
• Increased conversions: Conversions increased by 50% thanks to content optimization and improved navigation.
• Increase in the number of leads: the number of inquiries for renting and purchasing real estate has increased by 40%.

SEO promotion of commercial real estate has become not just a way to improve website visibility, but also a powerful tool for achieving business goals. In our case, consistent implementation of the strategy led to significant results and strengthened market position. We continue to monitor changes in search engine algorithms and adapt our strategy to maintain high performance.

If you don’t know where to start promoting commercial real estate on the Internet, you can contact the SEO studio "SEO COMPUTER" for advice and a free audit.

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