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The basis of cluster promotion is the correct composition of the text, which includes small groups of search phrases that are similar in meaning, but differ in spelling (synonyms). There are two most important rules: these phrases should be located fairly close to each other, and each phrase should not appear in the text more than two or three times.
You can freely decline phrases, because modern search engine algorithms understand different forms of words and phrases. This eliminates the need to tailor sentences to match the direct occurrence of key phrases.
In order to understand the principles of cluster promotion, let's audit the text on the site page in the third paragraph. At first glance, it may seem that there are no obvious elements here that will significantly improve the relevance of the site and its promotion in the search engine, but if you look at this text from the point of view of the query clustering technique, you can see that this approach really helps to achieve good results in search results.
So let's start the analysis. This paragraph contains 83 words, 22 of which relate directly to the topic of the site.
From these words we identify 17 key phrases.
What's most interesting is that the search engine begins to combine these words, creating additional phrases. This happens because they are located close to each other in the text and have a common semantic load. This is how a set of secondary key phrases is formed.
However, it is important to understand that this approach requires not only knowledge, but also experience. Filling the text with search phrases for the sake of clustering is pointless if the text itself does not contain useful information and reading it does not bring pleasure.
The advantages of the cluster approach are obvious:
Firstly, the content of the text becomes richer in terms of semantic content.
Secondly, relevance for a variety of search queries increases.
Thirdly, snippets become more dynamic, displaying exactly those parts of the text with key phrases or their close variations that the user is looking for. This draws more attention to the site because the search engine makes these phrases “bold,” which increases the likelihood of a click.
Fourthly, site visitors immediately see the information they need, which helps improve behavioral factors.
Fifthly, cluster promotion goes well with volumetric promotion, which we will talk about later.
Regardless of the methods used to optimize content, always remember that the main goal is to create valuable content for your site visitors.
Also remember that the rules of the Russian language are important. The correct spelling and meaning of words can be easily checked in a dictionary.
Thus, informative groups of phrases collected using the cluster approach will be displayed in search results, if you do not forget to include the description meta tag. You can learn how to use this tag in our group on the social network.
If you have any questions, write to the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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