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If the approach to site analysis in one service is focused on general factors, then the other platform is focused on internal optimization. Together, both tools provide a complete basis for comprehensive analysis and improvement of the site.
The process of analyzing a site based on key parameters immediately demonstrates what criteria will be used to evaluate it. Unlike other services, there will be no assessment of loading speed or page volume, and the presence of broken links will not be displayed.
After a few minutes of working with the tool, we get the result. Note: the free version has limitations in the depth of analysis, however, this is enough for a general idea of the state of the site.
Key indicators such as citation index, ranking, presence of a robots.txt file, number of pages in the search index and links to directories are all standard parameters. Let's take a closer look.
Relinking is an important element for analysis. Although there are many opinions on how to properly organize internal links, it is clearly important that they are present on all pages. Interlinking helps search bots navigate the site more easily. I prefer the approach of linking only to pages related to the topic and not to extraneous information.
The basic rule is that each page must have links to both other pages and incoming resources. It is important to maintain a balance: too many links are bad, too few are also ineffective.
Incoming links should point to pages with relevant content. These links, while not as action-critical, are still important for overall site analysis.
Selection of requests may not seem entirely accurate, but is still useful for getting a general idea of search phrases that may be relevant to your site.
Headings - a key part of any page. It is important to design them so that they attract the user's attention, but are also optimized for search engines. In this case, you need to find a compromise between information content and attractiveness for robots.
Additional aspects such as broken links should also be taken into account. Although not all of them can be identified by this tool, you can use other services to find and fix these problems.
Duplicate pages is a common problem that needs to be dealt with. Search engines do not like duplicate content, as it increases the load on indexing. This can lead to lower rankings in search results or even sanctions from search engines.
Sitemap - is required for the site, and it must be correctly configured and up to date. This will help improve the indexing of pages by search engines.
All other items, such as page descriptions and other meta tags, are also important, but can be left for more detailed work in the future. The main thing is to concentrate on the main aspects that provide the basic functionality of the site.
Why did I decide to leave many errors unchanged? It's simple:
It's one thing to change a couple of parameters in the settings, and another to rewrite hundreds of articles and add descriptions that, according to some, have almost no effect on the result. In such cases, you can continue working at your discretion.
When submitting a site for indexing to one of the systems, I encountered a site accessibility problem. This may be due to increased load on the server, which may lead to the need to change hosting or switch to a more powerful solution.
The service allows you to quickly see problems with the site, evaluate it from the point of view of search engines and eliminate major errors. After fixing a number of technical problems, such as with titles and link addresses, site traffic gradually began to increase, which confirms the importance of such events for promotion.
The information provided by the tool is unique and helps you gain a deeper understanding of what problems need to be fixed. This is an important step towards improving the performance of the site.
If you have any questions about SEO or want to get additional advice, do not hesitate to write to the SEO studio with any question by email info@seo.computer.
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