Castles in the air in SEO: to promise or not

When it comes to SEO for niche niches like metal or industrial, many small businesses start out with high expectations. They see successful cases where other companies have achieved high positions and think that their site can be in the top literally the next day. However, this is not always the case.

When analyzing the websites of such clients, we often encounter a number of common problems:

• Websites are often created using ready-made templates, with poorly filled content and links to other resources.
• Product catalogs are often empty, without characteristics, prices, images, and a structure that is not properly designed.
• The company often has no physical address, no warehouse, no office.
• There is little information about the company itself, as it may have been recently founded.
• Additionally, there are times when a second site is created that does not have an actual working database or customer base.

As a rule, such clients come with high expectations. They looked at successful cases and decided that now that they had turned to specialists, their site would also quickly be brought to the top positions and provide massive traffic. However, the reality is this: it just won’t happen.

To get results in SEO, there are several steps you need to follow. First of all, it is necessary to finalize the site, improve its structure, and fill it with quality content. Without this, promotion will not give the expected results, and if we take on such a site, we first need to solve problems with its content.

For every client whose sites have serious deficiencies, we draw up a detailed list of requirements of what needs to be done so that we can get started effectively. This list, of course, is individual for each case, but in general it includes standard requirements that need to be taken into account.

As for forecasts, for most of these sites, visible results usually come only after 6-8 months. This means that until there is immediate growth, you will need to use other advertising channels, such as contextual advertising, to keep the business afloat.

SEO is a long-term investment. Therefore, to the question: “Why do you predict so little?” we always answer honestly: “We are realists, and we never promise castles in the air. We clearly say what will happen at each stage of the work.” If a site has potential for growth, we take this into account and gradually develop it. This can be seen in our cases - a site can grow first from 15 to 50 thousand visitors per month, then to 350, then to 1000, and after a while - to 5000 or even 10,000. Such growth is quite possible, but for this you need to invest in quality work .

SEO positions gained through organic traffic always pay off in the long run. This is more profitable than contextual advertising, since a visit with SEO is usually 5-10 times cheaper, and, most importantly, leads with SEO are more targeted.

Quick results can be promised, but such promises are rarely kept and usually result in short-term cooperation. If we work honestly, gradually, with a systematic approach, the results will please both us and our clients, because success is a joint effort.

If you want to discuss SEO promotion for your business, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.

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