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The question of what is better – contextual advertising or SEO promotion – always causes a lot of discussion. From my point of view, the correct approach is to work comprehensively with both tools. Contextual advertising can give quick results, but SEO, if properly configured, begins to bring stable traffic after just a few months. Of course, a lot depends on the niche and the competition in it, but I will talk about this in more detail below.
When a client approached me with the problem of blocking his advertising account, we were faced with an interesting situation. The account in the contextual advertising system was blocked, and other contextual specialists disowned this case. But I love solving non-standard problems, and we started working on this issue. After discussing all the options, we decided not to give up on attracting traffic, but to create two sites with different domains, but with identical content.
We closed one of the sites for indexing, and sent traffic from contextual advertising. Over the course of a year, we created several advertising accounts, most of which were periodically blocked, but they served their purpose, attracting applications at an adequate price.
The whole process gave us experience in creating accounts and interacting with technical support, as well as understanding how to act when blocks become frequent. The reason for the blocking was that the product was dual-use, which caused dissatisfaction with the advertising platform.
While contextual advertising was being blocked, we began to simultaneously promote the second site using SEO. Within two months we began receiving applications, which showed the effectiveness of SEO methods.
Although the number of applications was not too large, it was quite suitable for this niche, where the cost of production was high and the margins were good. It is important to note that among the applications there were not only direct buyers, but also dealers who began to promote our products for a percentage.
To be honest, to speed up the results, I had to use special tools to quickly promote the desired keywords. These bots helped us improve our rankings in search engines by speeding up the receipt of applications. The site was new, and without this step we would not have received results in such a short time.
We also made changes to the site, creating an adaptive version for mobile devices, since initially the site was only for PC. This improvement has made the site more user-friendly. In addition, we improved the offer on the site - an offer that was very important for increasing conversion. This is especially important because the first impression of an offer can play a decisive role in your decision.
As a result, we could not advance beyond a certain level with contextual advertising - after blocking the tenth account, we were simply tired of fighting with support. While SEO promotion continued to bring stable applications, increasing their number every month. The difference between bids from contextual advertising and organic search was also noticeable.
Contextual advertising attracted many random and non-targeted visitors, which were difficult to filter, despite the use of copywriting. While SEO leads tended to be higher quality, people coming from organic traffic tended to be more knowledgeable and cooperative.
This case clearly demonstrates that SEO promotion can bring much higher quality and long-term results than contextual advertising. If you have not yet started working with SEO, I recommend that you do not delay, because this is an investment in the future of your business.
If you have any questions about SEO promotion, you can contact the SEO studio for advice by sending a request to info@seo.computer.
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