Increase in traffic and positions by more than 2 times in 12 months.
Topic: stationery and packaging
Region: Samara
The main difficulty of the project: The inability to change the structure of the site.
Results after 12 months:
Increase in attendance from 1418 to 3099 visits from PS.
Growth of positions in the TOP10 from 19 to 58% (collection of positions from September of the year).
Applications and calls from the site are regular.
Attendance and position charts:
Graphs of traffic and position dynamics can be used to analyze success, but at this stage they are presented only in text.
Main work performed:
- Technical and usability audits were carried out. Broken links were fixed, unnecessary pages were closed from indexing, 301 redirects to the main mirror were configured, schema.org and Open Graph micro markup were configured, rel canonical was configured, duplicate product cards were eliminated, the mobile version was adjusted and other technical issues.
- Set up analytics tools to track performance.
- Meta tags for categories and product cards were configured according to a pre-developed formula.
- H1 headings have been adjusted to be more frequent and relevant to queries.
- The information content of the company on maps (Yandex, Google, 2gis) has been increased.
- Popular categories and company benefits have been added to the home page to improve the user experience.
- Product cards have a tab with information about delivery and payment.
- A new section with customer reviews has been created.
- The search and product display system have been improved to improve ease of navigation.
- Added LSI mini-texts to promoted pages to increase relevance.
- The design of the site's 404 page has been updated to improve user experience.
- Articles are regularly published on the site to improve content.
- A “Brands” section has been created to increase user trust and interest.
- An e-commerce system has been set up to simplify the purchasing process.
The next point of growth is setting up additional traffic channels, such as contextual advertising and advertising on social networks. It is also planned to retarget those who added products to the cart but did not complete the purchase.
If you want to achieve the same results, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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