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Promoting projects in the niche of special equipment and construction equipment rental is a difficult task, especially in such competitive cities as Moscow. Having worked in this area since 2005, we understand that the cost of contextual advertising may not always be worth it, so it is important to focus on a long-term strategy. In our project, we focused on SEO promotion of the site using more than 200 keywords.
The tasks set by the client were simple and clear - to bring the site to the TOP of search results for the following groups of keywords:
Topic: rental of special equipment
Site age: more than 4 years
Attendance: less than 5 visitors per day
Domain zone: ru, Moscow
The initial site left a negative impression: prices were missing, offers were not structured, and the design was unclear and irrelevant. We decided to completely rework the project, since the original version was not suitable for effective SEO promotion.
More than 18,000 keywords were selected for promotion, of which about 200 were prioritized. Six months after the start of work, about 4,500 key phrases and words appeared in the Yandex TOP.
This allowed us to significantly improve the visibility of the site, as well as attract new customers interested in renting special equipment and construction equipment.
Below are the promotion results, which show the dynamics of growth in the site’s position for the selected keywords.
Want to get the same results? We are ready to help you promote your website and achieve high positions in search results.
You can contact the SEO studio "SEO COMPUTER" with any questions by email: info@seo.computer.
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