Let’s look at a case of promoting a website specializing in the sale of shoe shine machines.
Website: http://example.com/
Promotion deadline: 12 months.
The business owner contacted us based on a recommendation. SEO promotion work began from the first week of the project.
What was done?
1 month:
- Setting up Yandex and Google webmaster accounts.
- Technical audit of the site, drawing up technical specifications for the programmer to correct errors.
- Commercial audit, making recommendations for improving the commercial aspects of the site.
2 month:
- Monitoring the implementation of changes based on the results of a technical audit.
- Analysis of competitors, compiling a list of recommendations for improving the site.
- Usability analysis, compiling a list of recommendations to improve the usability of the site.
3-4 months:
- Monitoring the implementation of commercial audit recommendations.
- Work on searching and analyzing keywords to form the semantic core of the site.
5th month:
- Monitoring the implementation of recommendations for auditing competitors.
- Monitoring the implementation of usability recommendations.
- Repeated technical audit of the site.
6-7 months:
- Monitoring the implementation of changes based on the results of a repeated technical audit.
- Working with the site's link profile.
8-9 months:
- Continued work on searching and grouping semantics, expanding the list of key queries.
10-12 months:
- Repeated technical and commercial audit of the site.
- Monitoring the implementation of changes based on the results of auditors.
- Additional work with the link profile.
Resources for working with semantics:
- Paid and free semantic databases.
- Visibility analysis using analytical tools.
- Analyzing the visibility of competitors using specialized services.
What results have been achieved?
The semantics in the niche were narrow, which meant a small increase in traffic at the initial stage. However, thanks to the expansion of the semantic core and the introduction of new keywords, a significant increase in the number of transitions from search engines was recorded, which continues to bring growth in indicators.
For consultations and questions on SEO promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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