Case study on SEO promotion of a website for an upholstered furniture factory

In this case, we will analyze the process of SEO promotion of the website of an upholstered furniture factory. Let's discuss the stages of work and the results achieved.

Promotion period: 13 months.

The business owner contacted us based on a recommendation, and from the beginning of the project, a set of activities for SEO promotion of the site was launched.

What was done?

1 month:

• Setting up accounts with Yandex and Google webmasters.
• Technical audit of the site and drawing up technical specifications for the programmer for corrections.
• Commercial audit and preparation of technical specifications for website improvements.

2 month:

• Monitoring the implementation of recommendations from the technical audit.
• Analysis of competitors and compilation of a list of recommendations for improving the site.
• Usability analysis and making recommendations to improve usability.

3-4 months:

• Monitoring the implementation of technical specifications for commercial audit.
• Search and analysis of the semantic core, grouping by product categories.

5th month:

• Monitoring the implementation of technical specifications for auditing competitors and usability.
• Repeated technical audit of the site.

6-9 months:

• Monitoring the implementation of changes after a repeat technical audit.
• Refinement of the semantic core for new product categories.

10-13 months:

• Repeated technical and commercial audit of the site.
• Monitoring the implementation of recommendations from both audits.
• Improvement of semantics for new product categories.

As a result, semantics were developed and implemented for all key product categories, except for one, since this product was not relevant to the client.

What results have been achieved?

The niche was quite competitive, so most of the time was spent on creating, analyzing and implementing semantics. Tags for the site were created from scratch, and each one was filled in manually. As a result, the site showed significant growth:

Although there was a slight decline in October, it was due to a technical change in metrics accounting.

Before the work began, the site’s visibility was limited, but after 13 months the result of SEO promotion became significantly noticeable:

As you can see, the difference in visibility between the beginning and end of the work is enormous.

For questions regarding SEO promotion, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.

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