Case study on SEO promotion of a site selling concrete products

In this article we will analyze a case of promoting a website that sells reinforced concrete products.

Website: [link to site]

Promotion deadline: 12 months

A business owner asked for help with a recommendation. The work began from the moment SEO promotion began.

What was done?

1 month:

• Setting up Yandex and Google webmaster accounts.
• Technical audit of the site, drawing up technical specifications for the programmer to correct the defects found.
• Commercial audit and preparation of technical specifications for a programmer.

2 month:

• Monitoring the implementation of technical audit specifications.
• Analysis of competitors and making recommendations for improving the site.
• Usability analysis and recommendations.

3-5 months:

• Monitoring the implementation of technical specifications for commercial audit.
• Work on searching, analyzing, filtering and grouping the semantic core of a site for several product groups.

6 month:

• Monitoring the implementation of technical specifications for auditing competitors and usability.
• Repeated technical audit of the site.

7-10 months:

• Monitoring the implementation of technical specifications for repeated technical audits.
• Continued work with the semantic core for product groups.

11-12 months:

• Repeated technical audit of the site.
• Monitoring the implementation of technical specifications for repeated technical audits.
• Work on analysis, search and filtering of the semantic core for several product groups.

The niche is low-frequency, and the main traffic goes to pages with product cards. The main challenge was to effectively search and implement relevant semantics for product items.

Results:

It is noteworthy that SEO promotion began at the end of the season, when the main demand in the field of sales of reinforced concrete products (in particular, rings for wells) was already beginning to subside. Sales peak in the summer, followed by a lull until spring.

After the start of SEO optimization, the site showed a small, stable increase in traffic until January. Since February, the process has accelerated, and with the onset of the season, SEO promotion ensured a significant increase in traffic, 5 times higher than the initial values!

Thanks to the fact that SEO work began early, the company was able to get excellent results and profits at the beginning of the season.

If you need SEO promotion for your website, please contact the SEO COMPUTER studio with any questions by email info@seo.computer.

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