Case study on SEO promotion: diamond cutting

Diamond cutting is a highly competitive niche where companies providing such services often invest significant budgets in both contextual advertising and SEO promotion.

One of my diamond drilling and cutting clients approached me with a goal to increase their website's visibility in search engines. As a result of SEO promotion, the company has significantly increased the demand for its services.

The tasks set by the client included: increasing site traffic, bringing it to the TOP of Yandex for additional key queries, processing content and reducing the number of failures. All these goals were successfully achieved.

What was done?

• Fixed technical errors on the site that affected its search engine promotion;
• Publications were made in the blogosphere with links to the site;
• The site structure has been redesigned to improve internal optimization;
• New sections filled with quality content have been added;
• Conducted marketing research and refined the site taking into account the data received;
• Meta tags have been tidied up: URL, Title, Keywords, Description.

Promotion results

• +220% — increase in traffic from Yandex;
• +250% — increase in visits to the “Contacts” page;
• Up to 85% of keywords in the TOP 10 Yandex.

Search positions

As a result of the promotion, excellent results were achieved in improving the site's position. Thanks to the work performed, the site rose significantly in many key queries and entered the TOP 10 of Yandex and Google.

Traffic growth

After updating the site, both improved rankings and increased conversions were achieved. CTR from Yandex has approximately doubled, which indicates an increase in interest in the site. The number of refusals from Direct decreased from 25% to 15%.

Traffic from search engines showed significant growth, and traffic to pages, including the “Contacts” section, increased due to work with low-frequency queries. More than 1,200 keywords were worked on, which significantly improved conversion rates.

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