Case study on SEO promotion: beauty salon

You opened a beauty salon, created a website, found your first clients, advertised and... what next? People are not coming, and you are at a loss: what are we doing wrong? There is a misconception that a beauty salon operating in a particular city does not need a website. Like, this is for large companies, and we somehow do it ourselves, through word of mouth. Or we’ll create a public page on social networks and publish something there. But does it work? Let's look at what we did using the example of one beauty salon.

Getting started

At the time of the start of work, the site was in search results in Yandex and Google in zero positions. The site needed to rank higher in search results to become visible to potential customers. This is the result we started working with.

Website promotion progress

Clients won't know about you unless you tell them about your business. To do this, it is not enough just to create a website - you need to promote it in the search engine. When people search for things like “beauty salon in [your city],” your offer should be visible.

But there are so many beauty salons, you say. How to get to the top of Yandex or Google? The answer is simple: we can do the following:

• We will conduct a site audit to determine what is needed to promote it;
• We will analyze competitors’ websites and compare their results;
• We will compose the semantic core of the site, exclude unnecessary words and leave only important queries;
• We will carry out internal optimization of the site: set up linking, eliminate non-working pages and duplicates, adjust the site to the requirements of search engines;
• We will carry out external optimization and attract attention on popular thematic platforms;
• We will fill the site with high-quality content and distribute it through all possible channels (social networks, email newsletters, contextual advertising, YouTube, etc.);
• We will analyze the results monthly and adjust the strategy.

Links and articles

In the process of website promotion, we actively posted high-quality reviews, press releases and other materials on reputable thematic resources. Links were placed on trusted and authoritative sites, which contributed to the growth of positions in search results.

Results of website promotion after 4 months

A few months after we started work, we received the first results. The site gradually rose in search engines, and customers began to notice it. It was a long process, but it paid off.

And how much does all this cost?

First you need to evaluate your site and understand what goal you want to achieve in the promotion process. The cost of the work will depend on this.

It will take more effort in the first couple of months, but it will get easier as you progress. I will test, analyze and improve indicators to achieve better results. For your convenience, we can divide the cost of the project into several stages. But, as a rule, in the first 3 months the cost remains fixed.

Another important point: cooperation with us is concluded for a period of at least 12 months. During this time, you can complete all the necessary work. If you are promised to set up advertising and bring traffic in a month, don’t believe it. There may be traffic, but what about customers who come to the site and see it unprepared? They'll just leave. Our goal is to make the client say "Wow!" and stayed with you.

If you have questions or want to get advice on promoting your website, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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