A client approached us with the problem of low website ranking in search engines. Despite the fact that SEO specialists had previously worked with the site, the site was practically not displayed in search results. After conducting a detailed audit, we identified many technical and content problems. As a result, in a short time, we were able to carry out a tremendous amount of work, which led to a successful increase in traffic.
Step 1: Audit and semantic expansion
- We conducted a detailed audit of the current state of the site, identifying its weaknesses and potential keywords.
- We expanded the semantics by adding new key phrases related to the client’s products and services, as well as popular user queries.
- Optimized meta tags, titles and page descriptions, taking into account new keywords.
Step 2: Technical Optimization
- We checked the loading speed of the site and optimized it for fast loading on all devices, including mobile ones.
- We improved the site structure and internal linking, making navigation convenient for both users and search robots.
- We introduced micro markup to improve the display of information in search results.
Step 3: Optimizing Old Landing Pages
- We analyzed old landing pages, assessing their effectiveness and relevance.
- We updated the content on these pages to make it more informative, relevant and attractive to users.
- Made changes to meta tags and titles to match new keywords and user queries.
Step 4: Purchasing External Links
- We identified authoritative and topically relevant resources that can provide high-quality external links to our site.
- Contacted the owners of these sites, offering collaboration and providing valuable information or content for their audience.
- We received high-quality external links with high domain authority, which had a positive effect on the site’s position in search engines.
Step 5: Analytics and Reporting
- We implemented an analytics system to track traffic and user behavior on the site.
- Regularly analyzed data and identified successful strategies that drove traffic growth.
- Prepared detailed reports on the work done, confirming the effectiveness of the steps taken.
After implementing all these measures, we were able to increase traffic on the site 10 times. The work done on SEO optimization helped attract more quality users, improve the site's position in search engines and increase the overall visibility of the company on the Internet.
If you have any questions or need help in optimizing your site, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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