Case: SEO pagination

How to use proper pagination to change the nesting level from 728 to 4.

Pagination

Pagination on a website is the process of dividing a large amount of information into several pages.

The easiest way to show this is with an example :)

Page nesting level

The nesting level (NL) of a page is the number of clicks from the main page, where the main page has a NL equal to 0.

The higher the URL of a page, the lower its importance for search engines.

Problem

The client’s website used the “Show More” mechanism, which loaded articles from other pages using JS. But search engines cannot interact with such clickable buttons, and as a result, pages at the second and subsequent levels were not indexed. The PV of individual pages reached a value of 728, while it is recommended that the PV should not exceed 3-4. Imagine, to get to such a page, you had to make 728 clicks.

How search crawlers found this news

Search crawlers could find news only if they came across a block with “previous” and “next article” buttons (example in the screenshot). As a result, such pages had low rankings in search results and limited traffic.

Solution for optimizing pagination for search engines

Add or replace the "Show more" button with standard pagination displaying page numbers, where each number is an active link to the corresponding page.

Ensure that all paginated pages are displayed.

Develop an interface in which many links to pagination pages do not overload the visual perception.

Result

I initially tried to implement a solution to display 10+ page numbers, but the site design changed a lot and I realized that the appearance needed to be improved. In the end, the proposed solution, although rare, turned out to be optimal and satisfied all the requirements.

If you have any questions about SEO or want to discuss optimizing your website, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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