The position of the special equipment rental website in the TOP10 increased from 0 to 84%, and the traffic increased by 6 times.
Topic: rental of special equipment
Region: Samara
The main difficulty of the project: TOP10 is “crowded” with directories and message boards.
Results after 17 months:
Increase in positions in the TOP10 from 0 to 84% (the result was achieved even earlier, but after a slight failure the site returned to 84% in July).
Increase in attendance from PS by 6 times (from 61 to 664 visits).
Applications and calls from the site are regular.
Attendance and position charts:
Site positions:
Main work performed:
- Rewritten meta tags using numbers and emojis
- Added the number of vehicle models next to the h1 header
- Product previews have been worked out (prices per shift have been added, equipment characteristics have been displayed)
- H1 headings for products have been worked out
- The information content of the texts of catalog pages and special equipment cards has been worked out
- Developed snippets
- The linking of product cards has been worked out
- New service pages have been created - Transportation of special equipment by trawl, Equipment for soil development, etc.
- We began to expand the semantic field, creating pages for cities in the Samara region and nearby regions - Special equipment rental in Tolyatti, Special equipment rental in Ulyanovsk, etc.
- Added FAQ section
- The company's advantages have been worked out
- Added stages of cooperation with the company
- Improved site header
- The company is registered in more than 40 live thematic directories and message boards (for example, Yandex.Directory, 2GIS, Services, Avito, Yandex.Services, Yandex.Collections, etc.) and continues to work in this direction, as in this topic this is the main source of applications.
Since the customer sells services throughout Russia, the next step will be to create subdomains, since the creation of test pages (for example, “Rental of special equipment in another city”) has already shown a positive effect.
If you need website promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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